22 Mar, 2011
Camaro to be Launched in China as “Ke Mai Luo”
Posted by: admin In: Main ()
科迈罗 (Ke Mai Luo) doesn’t really mean anything, it’s just a phonetic translation of "Camaro." It will be interesting to see how well the car sells in China’s huge potential market!
Earlier today, SGM announced that Chevrolet will introduce the legendary Camaro sports car at Auto Shanghai 2011 in April. The Camaro will have a sonorous Chinese name ? 科迈罗 (Ke Mai Luo). The Ke Mai Luo with a 3.6-liter engine will be priced around RMB 500,000.
In recent years, China’s luxury sports car market has been flourishing, highlighted by the midsize luxury segment (priced at RMB 400,000–800,000), which grew 141% in 2010. At present, this segment is dominated by cars with European design. The Camaro, with its ?masculine? styling, will be a welcome addition.
Additional details about the Camaro will be announced at the Shanghai auto show.
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