Have you seen it in person? It's HOT! It doesn't look at all Red, I think some people's digital camera's are making it more red for some reason. Go check out a IOM Avalanche. It's a bitchin color. My wife wasn't too hot on the color until she saw it in person. She claims that it looks like the old Hugger Orange, and it does, but when you get really close to it it has the flake. It's hot.