CHEVY
 

CHEVY has been used for decade's. Chevy, baseball and apple pie is an American tradition. What wrong with these idiots. " Took my Chevy to the levee and the levee was dry". What a great song!!!!!!. :chevy::chevy::chevy:

like Dick for Richard?

I wish everyone would read the entire first post before posting about how catastrophic it is, because it's really nothing.

It does make sense, they sent this memo out throughout their own company to notify everyone about how they're just gonna use Chevrolet in everything, be it speeches, advertising, whatever. Just to inform everyone about a small change in their marketing strategy.

I don't get what everyone's getting so worked up about, this has absolutely NOTHING to do with any of us! It could just as well have been a memo about a new coffee machine being installed, would you get that upset about that? No, didn't think so.

This is exactly why these memos are internal, people get upset over something they misinterpret and blow it up into something it's not.

People are making a bigger deal out of this than it really is. GM could care less if people still refer to the brand as Chevy, they're just going to start using "Chevrolet" in marketing and press releases and stuff.

:word:It's really no big deal. But I do like the Poll:laugh:

This is really stupid. theres no difference. Its just a preferance thing. Its no big deal. And actually i kinda like the commercials that say "chevy"

I understand their reasoning. I also vehemently disagree with it. We have people on this board from all over the world. Are they confused? It looks like the guys at Chevy (Sorry GM!) decided to hire some pinhead marketing guys who dont really understand the history of the company and its fans.

I bet they all drive Prius' and Honda Civics :)

Well lets forget this Chevy/ Chevrolet thing and get to ragging on anyone that uses the term "Maro" (YUK) when speaking about the CAMARO...
That is Much worse in my opinion...:laugh:

Like I stated on the other thread on the same subject..

I don't see it being that big of a deal(or even a deal at all..)..their not forcing everyone to stop using Chevy and to say Chevrolet..it's just in their marketing department that they will be use Chevrolet in their adds. Honostly, I can see and understand why they did it, just feels more professional and carries more of a statement.(IMO)

I guess goes to show how far the media will take something and twist it. Seems like alot of articles on this subject try to make it seem as if GM is making it a crime for everyone to say the word Chevy..and its not really true at all...:thumbdown:

20 years ago, and I do believe employe is an acceptable spelling. At least according to Websters.

Developing a consistent brand image is VERY important. What they are saying is you CAN NOT achieve that if you have some ads that say Chevy and others that say Chevrolet.

Did you know we hold clinics and we actually have people say, "I'd never buy a GM in a million years, but that new Chevrolet is pretty nice". You need a consistent message.

Come on now Captain........you think the person that came up with that idea makes $350,000 a year? You either know them or you way overestimate how much GM pays.;)

:word:

I believe the official GM ad went, "baseball, hotdogs, apple pie and CHEVROLET".

Take your Chevy to the levy, although a great song, was not a GM jingle.

See the USA in your Chevrolet
and while you do that you can sing ,"it's the heartbeat of America, that's today's Chevrolet"

As a first time GM owner, I like Chevrolet better because when I think "chevy" I think pick up trucks, and I guess GM wants to appeal to a wider audience.

:word: You don't see BMW marketing their cars around the world as Bimmer.

Chevy is back. ... a mis understanding :) ...Let's say I have always and always will be a Chevy man !!!!!! You think they would have learned from Coke....

I grew on the word Chevy....its glued in me .... but in my heart I know its a Chevrolet.....LOL.....as long as it got the bowtie .... its either a Chevy or a Chevrolet to me.... thats all I got to say about that :D

Hey now lets watch those redneck comments! If you break down on a highway you sure are glad to see that redneck pull over and fix your car for ya, for free, then invite you over for dinner!

This whole dialogue smells suspiciously of "media awareness" advertising. The more people see Chevy or Chevrolet when reading today's current news, the more people will flock in to the showrooms.

Oldest trick in the book - subliminal and in your face all at the same time. Bad press, good press, doesn't matter, it's all the same in the advertising world.

They did use it in a commercial a while back, i remember it...
in fact they used it several times

It is a big deal since they should be focus on more important issues then what their nickname is. This is just a waste of time and isn't going to change anything. The only thing it did was get them in the news.

also: http://www.mlive.com/auto/index.ssf/...ion_chevy.html

Also I don't see BMW insisting they be called Bavarian Motor Works, since BM has a negative cognition.

Is the Challenger a Mopar? Is the Mustang a Ford (can't shorten that one up)!

Is the Camaro a Chevy? Hell YA!!
At least they didn't want us to call it a Sonota:barf::sm0:

touche'

But the point isn't what they did, it's more what to do in the future to create that consistency of brand awareness.

The market is getting very crowded and having a clear brand and name recognition is becoming increasingly important. There is a Chinese automaker named Chery. Chery....Chevy.....Chery. So I think GM is trying to create a consistent awareness of Chevrolet. After all, the guys name wasn't Louis Chevy now was it.;)

Does that mean GM can't call a Cadillac a "Caddy" anymore either? B.S.!

Has this one been posted yet?

http://www.youtube.com/watch?v=LaQXQmkMFGc

I wonder if he was called Chevy for short? or Louie?... more than likely back in those days he was either Mr. Chevrolet, or Louis...

I still think all this normal people getting so worked up over a stupid memo about marketing and internal communications is really funny... It isn't going to change what we call our cars one bit, so what's all the fuss about?