What is GM's role?
GM has invested an unspecified amount in Coskata. While the money and association certainly don't hurt Coskata's efforts to bring cellulosic ethanol to market, the biofuel company has received large investments from other groups as well (including Vinod Khosla's venture capital fund). The bigger question is what does Coskata (and
Mascoma, another company The General has invested in) do for GM?
Bob Babik, GM vehicle emissions director, was on hand in Madison to share GM's fuel diversification strategy, which is absolutely nothing new. These days, though, we more often hear GM talk about plug-in and hydrogen vehicles; the longer-term, sexy technologies. Biofuels? There's no thrill in that.
But biofuels are important to GM. Very important. GM started looking for biofuel partners in 2007 and was interested in the flexible input streams that Coskata can use in their production process. Getting cellulosic ethanol to market is a good thing, Babik said, because 96 percent of all vehicles on the road today still rely on petroleum. Biofuels offer a low-cost, feasible alternative to petroleum, and can do so sooner rather than later. The vehicles are here, after all. Worldwide, GM has built over five million flex-fuel vehicles and has publicly committed to having over 50 percent of its vehicles be E85-capable by 2012.
GM does get an immediate benefit from the ethanol that Coskata is making today. "We feel beholden to GM, for all that they've done for us," Roe said, explaining why some of the ethanol produced in Pennsylvania will be shipped up to Michigan for GM's testing purposes.