GM Reveals 2022 GMC Hummer EV
 

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions
“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck
General Motors

January 30th, 2020


DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:

• 1,000 horsepower
• 11,500 lb-ft of torque
• 0 to 60 mph in 3 seconds

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

More information is available at www.gmc.com/HummerEV.

11,500 ft.lb. of torque? Really? :noidea:

I want to see the actual vehicle and an estimated price from GM. We all know that EV's are NOT cheap.

.........:thumbup:

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:becky:
Becky

better than a Tesla truck lol

An electric Hummer just seems wrong.

I don't know why i'm excited about seeing the whole deal but I am.

I too am excited to see it. I thought we'd get to see it during the superbowl though...not just teasers.

Dang it.

About the torque, like most EVs (and probably most electric motors in general) the figure quoted is going to be what comes out after going through a reduction gearset. Its deceptive, but its somehow standard practice.


As for the price, I don't recall Hummers being all that affordable to begin with, so I doubt EV pricing is going to hurt it much.
Agreed. But, if we could somehow erase all our current knowledge of what 'Hummer' stands for ... it is objectively a pretty good name for an EV brand. Hearing an electric hum usually implies that you are in the presence of a lot of power ... not a bad association for a premium vehicle brand.

Could be worse, could be an electric Camaro suv Good thing no company would ever do tha.....oh wait yeah Mach-E lol.

Electric Hummer is fine by me. Only part I think is weird is it's gonna be a GMC Hummer.

Same. I'm not exactly into EVs but this...I could get behind this.

Also interested in seeing this on Superbowl Sunday. Nice that they gave the new Hummer a face as well.

Definetly has potential

It better not be a real people ad. I'm going to lose it :D

"Wow looks like an Audi"


:smiling1: