‘Chevy Happy Grad’ Wins Route 66 Super Bowl Ad Contest
· New York independent filmmaker created winning Camaro ad · Advertisement to air during Super Bowl XLVI DETROIT – “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest. The ads had more than 32 million total online views between December 22 and January 14. “We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.” Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home in New Jersey during a weather window that offered Zach, his cast and crew only four hours to complete the project. “My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said. “Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?” Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York. During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. “Chevy Happy Grad” and other ads from the contest can be viewed at Chevrolet’s You Tube channel.
01-19-2012 07:35 PM
01-19-2012 07:45 PM
01-19-2012 07:49 PM
I love that ad - it's brilliant!
01-19-2012 08:21 PM
Love it! Congrats on winning too.
01-19-2012 08:32 PM
My kids acted the same way when I bought mine home.. They thought it was for one of them!!!! :happyanim:
GREAT COMMERCIAL!!! WIN!!!
01-19-2012 09:28 PM
01-19-2012 10:03 PM
01-20-2012 03:59 PM
01-20-2012 04:02 PM
Love that ad. Glad it won. :D
01-20-2012 04:35 PM
The kid's a little annoying, but I enjoyed the Ad.
My favorite is still the two sons finding the Impala for their father. Makes me want to restore my Dad's 92 626, first car he bought brand new after living in the states for 11 years.
01-20-2012 05:31 PM
I feel this way every time I get in my car. :bellyroll: