GM Attempting to keep Camaro Buzz alive for 2 years
People are going to get tired of the overexposure of this car in the media if GM plans on going through with this schedule. Bad strategy.
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Sorry. Here's the article pasted:
Keep Camaro Buzz Alive
Can GM keep the public's interest in this car for two more years?
By RICK KRANZ | AUTOMOTIVE NEWS
AutoWeek | Published 01/18/07, 2:46 pm et
DETROIT - While sales of the Camaro are at least two years away, Chevrolet kicks off a two-year campaign this spring to generate buzz for the car.
The campaign includes a primary role for the Camaro in an upcoming movie, tie-ins with Major League Baseball, music videos, fashion shows and movie stars, a Web site that will include the words Camaro Nation, and a long list of other activities.
Said General Manager Ed Peper: "We are going to have loads of things going on. My ultimate goal would be to get at least three months' or more worth of orders before we get to build the first one."
Orders will be accepted once prices are announced, sometime near the production of the first model.
Other tie-ins are planned with the Grammy Awards, Country Music Awards and the New Year's Eve celebration Chevrolet sponsors on network TV.
"There is an enormous amount of things that we will try to do in the next two years to keep the buzz going," said Peper.
The Camaro coupe goes on sale in early 2009, followed several months later by the convertible.
A hardcover book that chronicles the car's development will be released when the Camaro goes on sale.
Peper said the new Camaro has a featured role in the science-fiction thriller Transformers, which opens July 4.
Steven Spielberg is the film's executive producer.
"That will be a huge deal for us," Peper said.
"We are going to get a lot of play off that this summer into the early fall."
Camaro may lose its buzz by 2009
January 19, 2007
BY KATIE MERX
FREE PRESS BUSINESS WRITER
Last week's unveiling of the Chevrolet Camaro convertible concept won oohs and aahs that rivaled those for the Camaro coupe concept shown at last year's auto show.
But at least a few analysts and prospective buyers question whether General Motors Corp. can keep the excitement going until the sports car reaches showrooms in 2009.
"The positive buzz in 2009 certainly won't be as intense as when the coupe first rolled out last year," said auto analyst Kevin Tynan of Argus Research in New York. "You even saw it last week. The convertible generated some excitement, but it didn't generate as much buzz as the coupe did last year. ... The response was: 'OK. Just build it already.' "
But GM says it's bringing the car to market on a time line that compares with the time it took to bring the Pontiac Solstice to market from its unveiling as a concept car.
"We've got all kinds of things planned to keep the buzz going," said Chevrolet General Manager Ed Peper. "One of them is, it will be the star of the 'Transformers' movie this summer."
Auto analyst Erich Merkle said he believes the Camaro will still be hot in two years.
GM's only mistake with the Camaro was killing it in the first place, he said. "I don't think they'll have any problem generating excitement. God, I love that car."
Not to say that this is going to happen a lot, but I wouldn't be suprised if it does cost them quite a few sales.
I'm not sure what you mean by it's hard to drive the same car for seven years...
Look at my Avatar, I've driven the same car for 28 years, obviously I've had a winter and family car, but my Camaro has never lost it's spunk. It's just the spirit of the Car, Man...It's THE CAMARO!:headbang:
Relax, GM knows what it's doing-they are bringing back the Camaro, you know!
First off, the enter key is your friend :D
It is obvious there will be some 'lost sales' simply because the Mustang is already available and the Challenger will hit showrooms first, that is a no brainer.
Regarding the new look being outdated - I disagree. GM did this one smart IMO. they took the retro design one step further. The new Camaro isn't as retro as the Mustang for a few reasons. One big one is by the time it hits showrooms, the Mustang will be redesigned a bit, it will have more modern versions of the classic Mustang styling, something GM put a lot of thought into and already has with the Camaro.
Hurts Brand loyalty? That statement makes no sense. Most true Chevy/GM brand loyalists stuck with GM, they found alternative vehicles to roll.
The V6 version of the Camaro will be GMs bread and butter, it always has been and always will be.
20 years later for a Silverado SS? WTF are you talking about? Yes, GM should have had a performance truck to market quicker, but they did it and it runs very well IMO.
Premiums for the first year performance version will not go away, there are select few out there that will always want to spend more than MSRP to be one of the first on the block. Nothing wrong with that, it is the way things are :cool:
Provided GM holds true to the recent statement that the V6 Camaro will retail for about $21,000, GM has a winner on their hands. Are they late to the game? That is obvoious, but the Camaro has always outperformed the Mustang even thought it has usually cost a little more, the end up on top when the flag drops :burnrubber:
The Mustang styling is great, they are selling alot of cars being the only kid in the ball game, but GM is knocking on the door, when Ford answers they'd better be able to keep up the pace :headbang:
to go back to what you said about camaros out performing the mustang. my stock 98 z28 out ran a modded 06 mustang 5.0. so I know first hand they have a lack of performance. why produce a brand new car that can be out classed by an older model that use to compete against it? mustangs just suck they need a supercharger just to compete.
as for the camaro coming out in early 09, yea right. mark my words It will be out no later then mid 08. GM knows what they have in their hands. They aren't going to sit by and do nothing about it. the mules are already on the roads in australia and the plant should be starting to convert over real soon, if it hasn't started already. but only time will tell when this thing will come out. will they lose my sale, Hell no. will they lose some sales, yes.
Well lets see,Up until the gen4 camaros and not until 98 i might add, chevy has NEVER been on top of the sports car /muscle car wars.
60s was dodge one word HEMI
70s was mixed bag of nuts.
80s was ford dont even try to tell me that the irocs could hang with 5.0s.
90s was ford. When svt was introduced, they never looked back.Camaros were always heavier.Hopefully they are smarter this time.The new mustang is a tank.Ford did not need a supercharger on the 93-95 lightning and was 100 ci smaller and stil competed with the 454ss and was a drivers race.Not that it matters but the lightning outhandled the 454ss by um........alot
yes chevy had the great ones here and there but they were never on top.
if you remember correctley in the 80s ford 5.0s were a much closer to the "corvette" flagship car than any z28 camaro at the strip (street cars)The z28s (irocs) were not even close to comparison for 15 years!!!!.....fact
svt cobra from 93-to current were always faster stock for stock. (street cars)I know you might say well gm didnt have a svt program but thats too bad.They had their choices.Top line to top line.Chevy has always been beat.Corvette is the exception.But you all know thats not in the same class.
"Regarding the new look being outdated - I disagree. GM did this one smart IMO. they took the retro design one step further. The new Camaro isn't as retro as the Mustang for a few reasons. One big one is by the time it hits showrooms, the Mustang will be redesigned a bit, it will have more modern versions of the classic Mustang styling, something GM put a lot of thought into and already has with the Camaro."
Most people these days do not keep a car for 7 years before getting rid of it.Yes , some might keep their weekend car for 30 years but thats not what we are talking about here.We are talking about the "general public" NOT ENTHUSIAST.
If you are a potential "sport coupe buyer" and currently have a camaro and its time to trade, statistics will tell you that you will not wait for the new camaro .You will buy a mustang or similar.Only enthusiast will sit and talk about a car for 2 years and patiently wait for it like all of us! The general public wakes up decides to trade in the car today and goes to the dealership.If GM or any company payed most attention to its enthusiast and not the general public, they would be broke by now.
Also, dont misunderstand me. Why do you think the first year of any given new production vehicle has the most gross profit margin per vehicle ??? because everybody wants them and is willing to pay for it without rebates and discounts .Once the "newness" wears off,It is down to the pure essentials of the car which will make it a sucess or a flop.
I never said it wasnt a modern outdated design.What i said is by the time people can buy the car, they will have seen so many pictures of the car it will seem like old news.Thats all
I have no idea how the camaro will do long term but its been proven in statistics that when you prematurly announce a car, people actually get sick of waiting and decide to buy something else.These are studied statistics, not my opinion.
"The Mustang styling is great, they are selling alot of cars being the only kid in the ball game, but GM is knocking on the door, when Ford answers they'd better be able to keep up the pace "
To this I laugh out loud. Fact, Ford has been on top and probally will continue.YOu are basing your opinions on what you THINK chevy MIGHT DO.Im stating facts on what Ford HAS DONE. Chevy has not even told you what motor is going in this camaro..........
shelby gt 325hp
Chevy needs to answer not Ford.........................Ford has already proved itself.Chevy needs to put their motor where your mouth is.....LOL
also, I didnt need to be the first on the block with a shelby gt 500. Ford is so secrative about how many they are actually making and how many years,I didnt want to be left behind.Thats why i paid a premium. I will wait on the camaro because like the regular mustang, it will probally be around for a while.I dont need the top dog limited SS Z28 camaro, Just the biggest they make in high production.My collection is mostly SVT anyway.I just want to have the new 3 .Just like the challenger.I will buy a hemi car but it wont have to be the 600hpo version if they just make one with the current 425 one.425 will be fine.
Damn, you are long winded - you need to re-format that reply, I can't tell old replies from your reply :lol:
in the sixties, the BBC Camaros beat the Hemis on the street, dad lived that era and sent quite a few packing.
The Eighties, the 5.7l Camaro beat the 5.0L Mustang flat out. The only thing Ford had goiing for them was the bang for the buck with the 5.0L LX cars.
When the flag dropped the Camaro was out front.
Trucks? Different conversation entirely. GM felt a need to stay out of the performace truck market for some reason, that didn't seem to hurt sales any. Silverado/Sierra sales have been all over the F150 for years. Talk is with the GMT900 trucks, Chevy will out sell Ford alone, time will tell if that comes true or not.
Regarding the Ford GM comment in the last paragraph - HP numbers are one thing, You sound like a Ford purist so it is hard to swallow. The GM motors have outperformed the Ford motors in the Pony car wars. It was that way with the 3rd Gen Camaros and again with the 4th Gen, I have no doubt the 5th Gen will be the very same way.
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