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-   -   New Corvette Commercial (http://www.camaro5.com/forums/showthread.php?t=94581)

FenwickHockey65 07-12-2010 10:21 PM

New Corvette Commercial
 
Link to article at GMInsideNews

Quote:

Originally Posted by nsap (Post 2103245)
New Corvette Commercial Rockets To TV
Is Chevrolet putting forth major efforts to move the Corvette upscale?
www.gminsidenews.com
July 12, 2010
By: Nick Saporito


Airing for the first time tonight is an all-new 2011 Corvette commercial. The ad marks the first Corvette-exclusive commercial Chevrolet has aired in years. Between this new commercial, Corvette's new "Engine Build Experience" and other moves seem indicative that the bow-tie brand is eagerly attempting to move the Corvette's image upscale.

The new commercial compares the Corvette with that of a space rocket by correlating the innovation and craftsmanship of a rocket to that of the Corvette. Throughout the majority of the ad Chevrolet showcases scenes of assemblers hand-building the Corvette Z06 and ZR1 engines. Toward the end of the ad the commentator clenches at the American heritage of the 56 year old icon by saying, "America still builds rockets."

Several weeks ago General Motors assigned a former Cadillac communications employee to be the lead public relations person for the Corvette. GM has not specified why they are now placing so much effort on the marketing and public relations behind the Corvette-- a product that has been on the market since 2004.

It certainly leads us to believe that GM is eager to push their corporate flagship's image up to the level of the car's performance capability.


motorhead 07-12-2010 10:22 PM

That makes me want to trade my camaro in on one.

Sax1031 07-12-2010 10:23 PM

sales of corvettes are hurting.

like the commercial though.

shank0668 07-12-2010 10:41 PM

Good commercial, We need a Camaro one.

guiLT 07-12-2010 10:44 PM

Awesommee!

TheCaptain 07-12-2010 10:52 PM

That commercial is awesome. Incredibly awesome. :D

305pride 07-12-2010 10:55 PM

the camaro doesnt need any commercials. the corvette does. love the corvette tho.

Mr. Wyndham 07-12-2010 10:57 PM

Awesome Commercial. :)

I hope to see one specifically for the Camaro. Sorta like that...sorta like some recent Cadillac commercials. Anything to get your heart racing. :D

2010 SSRS 07-12-2010 11:20 PM

Very cool commercial

DGthe3 07-13-2010 01:39 AM

Anyone else smile when they saw the pushrod going in?

Quote:

Originally Posted by shank0668 (Post 2090442)
Good commercial, We need a Camaro one.

Why?

Sax1031 07-13-2010 02:04 AM

Quote:

Originally Posted by DGthe3 (Post 2090958)
Anyone else smile when they saw the pushrod going in?

I remember in the late 90s I was hoping by this time that electronic valvetrains were going to be in cars like the Corvette.

I can't wait till we get rid of the cam/cams all together.

rayhawk 07-13-2010 07:24 AM

Quote:

Originally Posted by Sax1031 (Post 2090983)
I remember in the late 90s I was hoping by this time that electronic valvetrains were going to be in cars like the Corvette.

I can't wait till we get rid of the cam/cams all together.

Don't hold your breath for that one.

dmax86 07-13-2010 07:27 AM

I want a rocket!! :(

BackinBlackSS/RS 07-13-2010 08:06 PM

All Star game Corvette commercial
 
Even the Corvette gets a commercial. :cry::cry:


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