It's been discussed countless times - there are federal franchise laws in the United States that prohibit you from being able to buy a car directly from the manufacturer. I dissagree with them, but they are laws and there's nothing we can do about it.
What we can all do, as one big Camaro family, is each and every one of us refuse to pay a dime over sticker for even a fully loaded SS in the most rare of colors. Of course, there are those with more money than brains, and they will ruin it for the rest of us - unless you find a dealer that will NOT gouge, and there are a few out there. Two of them have associates who post on this forum regularly.
Do your homework, be patient, and we'll all be allright.