Paramount Home Entertainment will support the home video debut of TRANSFORMERS with one of the biggest media campaigns in the divisionís history. The multi-million dollar blitz will include television, print, radio and online advertising reaching a four quadrant audience. The expansive campaign also will include a viral marketing program in which fans can go online to customize a message for their friends from OPTIMUS PRIME and send it via telephone or email. In addition, an array of high-impact displays will be deployed to retail locations across the country. Promotional partners including Chevrolet and Hostess will also extend the TRANSFORMERS message to millions of people.
Each TRANSFORMERS DVD will include an insert alerting consumers to Chevrolet's "The Bumblebee Camaro Sweepstakes". Beginning October 17, 2007, fans can enter to win one of three customized Chevy Camaro cars styled after the TRANSFORMERS AUTOBOT BUMBLEBEE at chevy.com/camaro. The sweepstakes also will be promoted with a wide-reaching television, print and online advertising campaign that will further extend the DVD messaging and excitement.