THREE (3) GRAND PRIZES/ARV: 2009 Chevrolet Camaro – Transformers Bumblebee Replica Edition-(ARV/MSRP: $40,000). This replica will be a production-version Camaro modified to resemble the exterior of Bumblebee, as seen in Transformers: The Movie. Specialty enhancements/design upgrades may not be covered by the GM New Vehicle Limited Warranty. Grand Prize vehicles will not be available for delivery until 2009. Winners must take delivery of vehicle within thirty (30) days of notice of availability from GM-selected dealer near each winner’s residence, and each will be solely responsible for sales tax, registration, license, title and insurance fees and cost of any additional optional equipment not provided with Grand Prize vehicle. Grand Prize vehicles’ APPROXIMATE RETAIL VALUE (ARV) is based on forecasted 2009 Manufacturers Suggested Retail Price (MSRP) of a base model Chevrolet Camaro.
What this means is the $40k is the base price plus the cost of the upgrades, plus the perceived value of a limited edition vehicle. If all that is queezed into only $40k, that's a very good deal.