I use mostly Craftsman only because of the price. I'm not willing to pay $80 for a ratchet, don't care how nice. If my Craftsman breaks, I just take it down to the local Sears. Since I'm overseas as a government contractor for now, I can get a 50% discount on all Snap-On tools. Just need to send in the memo from the Army stating that I do in fact work overseas. 50% discount still isn't motivation enough for me to buy Snap-On, maybe one day...