Originally Posted by VTXrider
The torque number is 333 amazing for a Hyundai. They said a BMW 3 series price. Anyone expect a line for a $40k Hyundai?
That is really impressive for most car companies, especially Hyundai. I can't believe I missed that.
Even still, I think they're going to have trouble selling it with a cursive H on the front end. It's a Hyundai. No one will back off of their BMW for one. They might defect from Lexus, but I can't imagine someone valuing Hyundai's brand higher than a company known for luxury or power. I'm not denying that the Genesis is impressive. I just think Hyundai has a long road ahead if they want this car to be accepted among luxury or performance buyers as far as brand development is concerned.