Originally Posted by MikeSVX
Not to mention, at the end of the run, the name was sold to Dodge to put on the IROC Daytonas.
"IROC" was a licensed name; rights were "leased" from Jay Signore, then-President of International Race Of Champions
(IROC), first to Chev and then to Dodge. IROC (the Series) also raced Porsches (initially) and Firebirds (finally). Now defunct.