All this talk of perceptions reminds me of a story I heard about the previous generation Malibu (2008-2012). GM contracted a company to do some focus groups see how the average person would rate it in comparison to the competition. The Malibu was generally ranked mid pack, with the Accord & Camry coming out on top. But they also did a 2nd set of focus groups with the same cars, only this time they debadged all of them. For that set, it was reversed: the Malibu was on top, with the Camry & Accord midpack. Only thing different was that the cars no longer had any badges or nameplates
Note, if I've gotten any facts wrong in the above, just ignore any points I made with them
Originally Posted by FbodFather
My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors......
........and HE WOULD KNOW!!!!
Camaro Fest sub-forum