Right now Dodge has several promotions going on the 2013 models. You can walk in and see up to 5k off the sticker with little effort. I'm betting that the price point is now competitive and their sales are now turning good numbers.
Challengers are also getting more retro options in 2014. If you like the old shaker hood, you'll be able to get that in 2014 along with some of the old school decal themes. The only shame is that with such a beautiful car, Dodge has yet to provide it with a drivetrain and suspension that competes with us and the blue oval boys. I actually saw a Challenger RT get smoked by a V6 Mustang. Ouch.