Originally Posted by StoutFiles
Because if no one else will use this setup because of the ridiculous costs then it doesn't mean anything. Like I said, shuttle rockets on a Camry...no one is going to think the Camry is awesome because I can afford to modify the Camry to the point where it's not even a Camry anymore.
No one said that they're positively going to reproduce the same kit and setup in mass quantities for profit. Even if this ends up being a one-off car, the publicity and enhanced reputation their company would gain all over the internet and magazines might make the long term gains more than worth the $ they put into this one project. Not every project by a tuner is for mass sale and application. Many are undertaken simply to show the technical and mechanical expertise/ knowledge that the company is capable of.