Yes, I also heard that the 2010 Camaro will be "in almost every booth" at SEMA.
It is the HOT car to have right now. Will be interesting to see if it is still this popular next year at the show.
The reason I am building a Camaro as opposed to a corvette is the entry price.
35K for the car + 30K upgrades = 1 corvette w/exhaust..
I think a built camaro will be more fun as it is customized and will be unique. I could never bring myself to spend 40K above the price of the 'vette. I wanted to, just could never pull the trigger on the vette upgrades.