Originally Posted by shnomac77
We already have the parts... Im not talking about anything new. Think LT models
The take on those parts is very low. The LS exists only to advertise a low MSRP. Sure a dealer will sell you an LS, but he most likely won't have one of the lot. What he does have is a nicely equipped 2LT+RS automatic for 30k. In the average consumers mind, he's only paying $23k because that's what was advertised and not his full payment.
In order to make more $, they need to sell the ones that make them the most $. The people that buy $50,000 cars aren't hurting for cash. You don't even give the option to save 2-3k on a cheaper model. It hurts your bottom line.