Personally I hate white lettering on tires. It's much more attractive to see a solid black ring around the wheels, rather than ugly lettering drawing the eye away from the nice wheels.
I remember purchasing tires for my '91 Camaro. The ones I got had either the white lettering or a white ring around the tire. So they were put on 'inside out' so the ugly white wasn't seen.
White lettering is very old fashioned looking and detracts from the sleek look of modern wheels and cars.
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