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Holding it at the same place and the same time of year (more or less) gives people a chance to get familiar with the surroundings. More hotels can be worked to get deals, too. While the host hotel may only want to do 25% of their rooms at FEST rates, another hotel might be willing to offer the same sorts of discounts.
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2019 Lunar Blue Metallic Mercedes CLS 450
2021 C43 AMG Mercedes Coupe Metallic Cardinal Red
2014 Lincoln MKT EcoBoost (The Bus)
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