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July-Aug-Sep is normally the first quarter of a business fiscal year. Most cars come up end of September since it's the end of summer and a good time to build up popularity by the time summer comes around.
If this is the case,
July-Aug-Sep
Oct-Nov-Dec
JAN-Feb-March
April-May-Jun
They might be shooting for September, but if one thing sets them back a week, they'll have to wait until January to bring the car out so that they don't lose out on the sales for the quarter. (If you bring something out midway through the season, even if you sell what you expected, the first time you take inventory, you've sold half of what you expected for that period since you came out late. If you're factoring in expenses you've only made half of what you wanted and are at a loss.)
Everything is about money and making a quota.
BTW, this is my take on it. I could be wrong but it's just an opinion.
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