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Originally Posted by FenwickHockey65
Uh, just saying, that was also the supposed plan for Pontiac. Which was repeated by a few GM executives who had full knowledge that the brand had already been on the chopping block years before.
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The only thing here is that this plan was already in motion before Fiat was even in the picture. The idea was to give each brand it's own identity. Dodge is their highest selling brand, total opposite of Lame Duck Pontiac. Killing it wouldn't make any sense, but giving it an actually identity and a making what it offers compared to Chrysler different makes total sense. Besides, the article is based on hearsay and conjecture and can't really be taken any more seriously than anyone else's opinion (including mine) on what is coming.