I just bought my new 2010 SS last week. It had been sitting on the dealer's lot for months, and they were really, really anxious to sell it. I got what I asked for on my trade, and got supplier pricing (which I don't qualify for), $1000 dealer cash discount (only on the 2010s), the $1000 loyalty offer, and the $1500 in free accessories. I couldn't have gotten the deal I did on a 2011, so I'm very happy