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Old 09-29-2009, 10:49 PM   #28
radz28
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Quote:
Originally Posted by 2010-1SS-IBM View Post
I know you didn't pick this up in my first post, but I don't believe you when you say GM is planning a limited production run of the Z28. It doesn't make sense, economically. They'd lose money, and there's no need to pump up recognition of Camaro's as they already have a waiting list 6 months long. Plus the convertible would do a better job of that than a Z28 since they can make money off convertibles.

No, they are not out of the price range. If you can swing $50k for a muscle car, you can swing $60k for a wider variety of cars. Put it this way, a $50k Z28 fully financed would be ~$1000/month. The CTS-V would be ~$1,160/month and has the exact same engine and many more features. Everybody would consider that.

Add on top of that, they are both GM cars. How does GM win if a prospective CTS-V buyer purchased a Camaro instead? They lose $8k-$12k in revenue. And that's the good version. The bad version is the buyer figures out he can have a C63 AMG instead of either of those, and GM doesn't get a sale at all. Now GM's new Camaro has people thinking about muscle, but it's price has them thinking about luxury too. Bad news for GM.

Put it this way, a lot of people will buy muscle cars for $35k. Go much beyond that though and they not only expect more, whatever they expect is readily available from other car manufacturers as well as GM.
I don't, personally, think a person who has the wherewithall to spend $60K on a musclecar is going to buy a Camaro, Challenger, or Mustang without knowing exaclty what they want. These cars are not going to be on the same field as any Merc or BMW in that price range except possibly handling, and straighline speed. Materials, ergonomics, electronic goodies and well, the image of what muscle cars were are probably likely to scary away any silverspooned buyer away from Camaro and even Corvette. These, I'm sure, are not the target for Z28 buys, nor Chally' and GT500s.

JMHO.
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