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My guess -a CGI clip like the ignition video is much cheaper to create than to film an actual car. To create that CGI clip, you only need a person sitting a pc and some time. I'd bet GM has people in-house that do it, so they do that as part of their daily job - no extra cost for GM. GM has to cut cost everyhwere they can right now.
To film a real car doing something, you've got to have more people involved, equipment, the car, insurance, time and lots of other little things that would add up to thousands of dollars.
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