01-07-2009, 11:52 PM
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#1
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Drives: X-15 Velocipede
Join Date: Mar 2008
Location: SW Florida
Posts: 4,637
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Detroit News: CAMARO Back at Daytona Race!
Quote:
Despite cash woes, automaker renews sponsorship of popular NASCAR event on a year-to-year basis.
Robert Snell / The Detroit News
Excerpt:
GM provides fire and safety vehicles, pace cars and other vehicles for the race, as well as a July race at the track. GM did not disclose how much it spends on the Daytona deal or NASCAR sponsorships.
"It works very well for us in reaching one of our fan constituencies that we market our cars and trucks to," said Jeff Chew, marketing manager of Chevy Racing.
GM essentially creates a showroom floor on the speedway grounds each year and next month will spotlight the Chevrolet Camaro, Malibu, Silverado hybrid pickup truck and Equinox crossover.
"We're very pleased to have them back as a partner," Daytona spokesman Andrew Booth said. "We've had a great relationship with them, and they've been a great partner to us."
http://detnews.com/apps/pbcs.dll/art...TO01/901070364
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