[OUR72GTO]

GM Canada never declared bankrupcy. But they were painted with the same brush.

Brands do not advertize out of desperation. If that were the case you would never see a Big Mac on TV. ( THEY spend over a MILLION $ A DAY).

I started seeing CAMARO stand alone 15 second spots on a frequent basis in early Dec. Often more than 3 times a night. These were over and above the "yellow track shot" with Bobby Orr and the " Chevrolet showroom " still shot with the other SILVER Chevrolets.

Advertising the CAMARO promotes the entire Chevrolet brand. It introduces the CAMARO to a whole generation who never paid any attention. Demand creates additional excitement and just like 67 puts butts in the showroom where Dad may want the CAMARO but Mom gets the Traverse.

It is wiser to go fishing while the fish are biting than to go to the lake when it has been fished out.