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Old 06-27-2011, 09:05 AM   #1
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Arrow New 2012 Camaro Transformers Special Edition Announced

http://media.gm.com/content/media/us...7_transformers





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■Two previous Transformers films helped make Camaro America’s best-selling sports car for 2010 and 2011
■2012 Transformers Special Edition Camaro Coupe allows fans around the world to get behind the wheel of Bumblebee


DETROIT – The Chevrolet Camaro returns as the Autobot “Bumblebee” in Transformers: Dark of the Moon, which opens exclusively in 3D Tuesday and worldwide Wednesday. To celebrate, Chevrolet will offer a 2012 Transformers Special Edition Camaro Coupe to Bumblebee fans in the United States, Canada, China, Japan, Europe, South America, and the Middle East.

“The Transformers franchise has helped introduce Camaro – and Chevrolet – to a whole new generation of fans,” said Rick Scheidt, vice president of Chevrolet marketing. “Its role in the films helped make the Camaro the best-selling sports car in America, and one of the best-known cars of any kind around the world.”

The fifth-generation Camaro previously played Bumblebee in the 2007 film Transformers and in the 2009 film Transformers: Revenge of the Fallen. The films generated $1.5 billion in global box-office sales, and helped reintroduce the Camaro to consumers after a seven-year hiatus from dealerships.

In 2009, the Camaro was the most-searched-for car on the web, according to Yahoo!Autos, even though the first models didn’t arrive at dealers until late that year. In 2010, the Camaro assumed leadership of the U.S. sports car market from the Ford Mustang for the first time in 24 years. This year, the Camaro continues to lead the segment, fueled by the introduction of the Camaro Convertible. Chevrolet has sold 40,275 Camaros this year, compared to the Mustang sales of 30,206.

That momentum is expected to accelerate early next year with the introduction of the 550-hp (405 kW) 2012 Camaro ZL1, as well as limited-edition models such as the Transformers Special Edition.

The 2012 Transformers Special Edition will be offered as a $3,000 package on 2LT and 2SS Camaro Coupes with Rally Yellow paint. In addition to the content offered in the popular RS appearance package, the Transformers edition will feature black rally stripes that stretch over the hood, roof, decklid and unique high-wing rear spoiler; 20-inch, black-painted wheels wrapped in high-performance summer tires; and Autobot Shield logos on the center caps and front quarter panels.

Inside, the Transformers Camaro has a black leather interior accented with yellow stitching on the instrument panel, center console, armrests and seats. Autobot Shield logos are embroidered on the front headrests, as well as the center console lid.

Two dealer-installed options are also available: exclusive, 21-inch, black-painted wheels and a black ground-effects package.

Customers may begin ordering the 2012 Transformers Special Edition Camaro in July, with vehicles arriving at dealers in the U.S. and Canada in September.
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Old 06-27-2011, 09:06 AM   #2
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i like it
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Old 06-27-2011, 09:09 AM   #3
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Cool !!! Wish they would offer the color also ...
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Old 06-27-2011, 09:10 AM   #4
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yeah, I am still curious how much adding Sunrise Gold to the car would add to window sticker
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Old 06-27-2011, 09:10 AM   #5
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I like the hood, my question is the paint gonna match the movie other than that really close to looking like a movie prop
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Old 06-27-2011, 09:12 AM   #6
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Well that looks quite a bit better than just a few autobot emblems being slapped on. No offense to the older transformers models, but this one just looks like they actually put some effort into it.
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Old 06-27-2011, 09:30 AM   #7
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I like the hood, my question is the paint gonna match the movie other than that really close to looking like a movie prop
still no color change. Rally yellow is it.
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Old 06-27-2011, 09:31 AM   #8
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I was bummed that the color is Rally Yellow again...but I love the package. Now if it came with a Meagan Fox Trunk Monkey...yeah...
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Old 06-27-2011, 09:32 AM   #9
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I love the yellow stitching in the interior! Also neat that the package can be ordered for a 2LT too
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Old 06-27-2011, 09:35 AM   #10
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More decals and parts out of the parts bin, no huge difference there. There wasn't a ton of folks dishing out the extra $995 MSRP for the first version. That could be because the first version almost didn't happen and was actually late in getting out there. I guess they wanted to see if GM could survive.

I'm having trouble seeing someone dropping and extra $3K on THIS version, especially when the ZL1 is coming around the corner. Maybe I'm wrong. I guess hardcore Transfomer fans would do so. I envision less than 1000 units sold. Just my predicition. Maybe part of the cost is that you're getting the RS package included, although the HIDs is the only thing that seems would make much difference otherwise.

If they just didn't muck it up with that shopping cart spoiler (closest to the movie, true, but it still sucks IMO), I think it would work. ACS has the new hood vent cutouts and the T3 ports for those that want the upgrade there. I think that would really finish the look out, save for the grill. Not thrilled about the yellow stitching, but they don't always have to put stuff on I like anyway.

Notice, too, it's only on the coupe. Too bad they didn't have a drop top version.

Interestingly the concept picture isn't in RY. I'll bet more people will whine about it when they actually see it.

A couple of notes...it's not coming standard as you see it in the pics according to the writeup. The black in the grille area isn't mentioned in the grille area at all, and the ground FX and 21" wheels are options. I'm sure SOMEONE will start working on the grille, though.

Regardless, I hope they sell a million of them.
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Old 06-27-2011, 10:10 AM   #11
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Cool !!! Wish they would offer the color also ...
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Old 06-27-2011, 10:11 AM   #12
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I like it!!
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Old 06-27-2011, 10:13 AM   #13
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Sweet!!
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Old 06-27-2011, 10:13 AM   #14
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At first I thought the 21in wheels and ground fx came with the package, which would make it a screaming deal just as far as what you get. But it looks decent. Wish they would one-off the actual Bumblebee front fascia.
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Old 06-27-2011, 10:14 AM   #15
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I don't hate it, but I'm not sure I love it. Have to wait to see one in person.
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Old 06-27-2011, 10:14 AM   #16
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you would think that Chevy would get the color right the second time around, wouldn't you? i just can't belive people didn't send letters or something to someone that it was in charge of the project. the Transformers and BB are so popular these days. i would've assumed even some little kids of the families of Chevy executives would say "hey dad, why isn't BB the same yellow as in the movie?"
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Old 06-27-2011, 10:14 AM   #17
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Looks good but if I am going to spend 4k on forged wheels I would just assume pick them out myself. Those are ok but nothing special.
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Old 06-27-2011, 10:15 AM   #18
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Is that spoiler the same as the high wing spoiler people are buying now?
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Old 06-27-2011, 10:16 AM   #19
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Old 06-27-2011, 10:18 AM   #20
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So is it safe to assume that this is the new interior for all 2012 models?
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Old 06-27-2011, 10:18 AM   #21
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Old 06-27-2011, 10:19 AM   #22
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I'm having trouble seeing someone dropping and extra $3K on THIS version, especially when the ZL1 is coming around the corner.
I doubt there will be much, if any, cross shopping between the ZL1 and the Transformers edition.The ZL1 is going to be essentially a factory ready race car (it's to the Camaro what the ZR1 is to the Corvette, with Magnetic Ride, Dual Mode Exhaust, PTM, Super Charged engine, etc.) which will likely have a price tag in the mid $50K range, while the Transformers edition is really just $3K appearance package on the 2LT or 2SS.

The ZL1 and the Transformers edition will be two very different vehicles, with two very different types of buyers.
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Old 06-27-2011, 10:19 AM   #23
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So it looks like White lighting for the dials and radios for the 2012s rather than the Aqua Blue colour of current models - nice!
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Old 06-27-2011, 10:19 AM   #24
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Quote:
Originally Posted by spooky View Post
you would think that Chevy would get the color right the second time around, wouldn't you? i just can't belive people didn't send letters or something to someone that it was in charge of the project. the Transformers and BB are so popular these days. i would've assumed even some little kids of the families of Chevy executives would say "hey dad, why isn't BB the same yellow as in the movie?"
"Because kids, unless you want daddy to blow an even bigger wad of money on this car that already costs around $30k just because of an insanely expensive paint job that will pretty much kill your college educations, you'll have to settle for Rally Yellow."
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Old 06-27-2011, 10:21 AM   #25
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The actual BB colour is similar to a colour that I had on my R26 Renault Megane back in the UK - that was called Liquid Gold and was a $2000 option.

It also needed a special process to get it right, and they discontinued it after a couple of years due to excessive manufacturing costs and also the problem with bodywork afterwards when cars were in accidents etc...

It was an unbelievable colour though - worth every bit of the cost!

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