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Old 04-15-2009, 11:53 AM   #1
DGthe3
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Who says Mustangs are for little girls?

Apparently Ford does. From Autoblog: Report: Ford Looking for Younger Mustang Sallys with New Product



Ford has 45 years of Mustang domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang."

Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls agse 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded glue stick t-shirt helps to foster more interest, then it can't be half bad, right?

You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million.
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Originally Posted by FbodFather
My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors......
........and HE WOULD KNOW!!!!
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Old 04-15-2009, 12:03 PM   #2
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here we go... lol interesting find though.
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Old 04-15-2009, 12:28 PM   #3
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The new barbie mustang?
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Old 04-15-2009, 12:47 PM   #4
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Laugh all you want. Mild to wild,Ford knows what it's doing. There is no other car that can reach such a wide audience.
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Old 04-15-2009, 12:53 PM   #5
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wasn't there something about a prostate cancer edition a few years ago?
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Old 04-15-2009, 01:09 PM   #6
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Just got a new coffee mug........ says "Ponies are for little girls"!!!
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Old 04-15-2009, 01:12 PM   #7
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Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!
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Old 04-15-2009, 01:14 PM   #8
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Quote:
Originally Posted by Eddy9 View Post
Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!
um... DG ain't a mustang boy.

and what does it matter if they're here, so long as they ain't just starting crap. wise strategerists know their competition
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Old 04-15-2009, 01:15 PM   #9
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Quote:
Originally Posted by Eddy9 View Post
Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!
Dear Eddy9,

Had i known sooner you were the owner of the internet i would have asked permission, please forgive me, and allow me to continue usage of your internet services :(

- fdjizm
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Old 04-15-2009, 01:20 PM   #10
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Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!
Because i'm not an idiot that only likes one car. Do you eat just one thing,drink just one thing,wear the same thing every day? God forbid someone likes variety.
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Old 04-15-2009, 01:29 PM   #11
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Sorry for offending anyone! Enjoy the Camaro website!!!
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Old 04-15-2009, 01:32 PM   #12
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Every girl wants a pony when they grow up...this is hardly news. Give Ford credit though, it knows how to milk the same thing over and over again.
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Old 04-15-2009, 01:34 PM   #13
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Quote:
Originally Posted by Eddy9 View Post
Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!
We already have a thread talking about that, its in the new "Chevy Camaro vs .... " section.
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Originally Posted by FbodFather
My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors......
........and HE WOULD KNOW!!!!
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Old 04-15-2009, 01:35 PM   #14
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This is very clever of Ford...I think they are on to something. The funny thing is I have always related Mustangs to girls too. If I see a Mustang drive by me I always try to get a peek at the driver just in case it's a hot chick...I just did this yesterday as a matter of fact.
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Old 04-15-2009, 02:34 PM   #15
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Originally Posted by KatarHol View Post
Laugh all you want. Mild to wild,Ford knows what it's doing. There is no other car that can reach such a wide audience.
+1

You laugh at branding & marketing strategy of the only one of Big Three that doesn't need public money to survive. Hate Ford all the way you want (my parents drive Focus, so I'm biased -- sorry ), but they are successful worldwide.
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Old 04-15-2009, 02:38 PM   #16
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Laugh all you want...how do you think Nazi Germany was formed? Talk about loyalty...start em young and you have them for life
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Old 04-15-2009, 03:39 PM   #17
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Wow, that was a hard one...
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