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Old 10-19-2012, 06:53 PM   #43
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If I remember correctly these Boss numbers are for the LS...
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Old 10-19-2012, 07:56 PM   #44
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Not for 37K. no WAY
i think the ats has it for 36k but it could be on a higher trim and not the base
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Old 10-19-2012, 09:03 PM   #45
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i think the ats has it for 36k but it could be on a higher trim and not the base
The ATS doesnt have ANYWHERE near the HP we do though
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Old 10-19-2012, 10:26 PM   #46
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The ATS doesnt have ANYWHERE near the HP we do though
Agreed. The ATS is about luxury at the BMW 328 level and not about pure performance like the 1LE.

I just came off of a 335i because I couldn't get anymore performance out of it and I wanted a V8!
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Old 10-19-2012, 10:38 PM   #47
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Agreed. The ATS is about luxury at the BMW 328 level and not about pure performance like the 1LE.

I just came off of a 335i because I couldn't get anymore performance out of it and I wanted a V8!
you wouldnt know all that with the way they portray in the comercials though. if i didnt know any better i would think the ats is gm's new track/street performance car and not the 1le or zl1. but i guess its because they want to sell more cadillac's and they sell plenty of camaro's.
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Old 10-19-2012, 11:18 PM   #48
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you wouldnt know all that with the way they portray in the comercials though. if i didnt know any better i would think the ats is gm's new track/street performance car and not the 1le or zl1. but i guess its because they want to sell more cadillac's and they sell plenty of camaro's.
The ATS also appeals to the broader audience vs the 1LE. I suspect, as you keenly mention, the profit margins are much better with the ATS. The other point to remember is that the 1LE appeals to the 2% of the Camaro enthusiast population. That's a very small number to waste marketing $$ on. Think about it, they are manufacturing close to 90 (87) cars per week or barely over 4,680 cars a year! GM sold 8.4 million cars globally in 2010.
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