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Old 08-25-2009, 11:19 AM   #29
Xanthos
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Originally Posted by zen View Post
DETROIT (AP) - General Motors Co. will begin removing its "Mark of Excellence" logo from vehicles as the company places greater emphasis on its individual brands.
GM spokesman Terry Rhadigan said Tuesday the company would phase out the placement of the GM logo on its cars and trucks, leaving just the GMC, Chevrolet, Cadillac or Buick logos on the vehicles.

"We really want to elevate the prominence of our four core brands," he said. "It's really going to be an intense focus."

GM is discontinuing or selling its other four brands, Hummer, Saab, Pontiac and Saturn.

The final decision to remove the silver square logo was made earlier this month, although executives had mentioned the possibility of such a move months ago. The company found that consumers had a greater affinity for GM's individual brands than the corporate name.

"What we're seeing is the GM brand gets dinged big time in terms of considering a GM vehicle," said Mike DiGiovanni, GM's executive director of global market and industry analysis, during a monthly sales conference call in April. "But when you look at Chevrolet, Cadillac and our other brands, they haven't changed."

Rhadigan said removing the logo—which is generally placed on the lower section of the door panel—from some models will be more difficult than on others. On vehicles where a specific indentation is made in the sheet metal for the logo, phasing it out will take longer. On models such as the Camero or Equinox, removal is easier, and will begin immediately, Rhadigan said.

Taking the logos off the vehicle will save GM a "nominal" amount of money, Rhadigan said.
Camaro is spelt wrong...

Please tell me it wasn't spelt that way in the actual press release...
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Old 08-25-2009, 01:05 PM   #30
eddie SS
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noticed that too.....

Quote:
Originally Posted by XanthosV6 View Post
Camaro is spelt wrong...

Please tell me it wasn't spelt that way in the actual press release...
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Old 08-26-2009, 09:36 PM   #31
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Waaayyyyyy back in the day....

The GM chicklets used to be known as the "GM Mark of Excellence".

(Just a tidbit for what its worth.)
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Old 08-26-2009, 09:54 PM   #32
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Hi guys I'm wanting to remove the GM emblems and I wanted your opinions on the best way to do it. I was thinking of using a hairdryer, some goo gone and a plastic spatula but I don't know if this is the best approach. Thanks for any advice on the matter!
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Old 01-31-2011, 04:24 AM   #33
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I just got my 2010 Camaro 3 days ago. I was looking for the GM badges today, and noticed there were none. Guess mine was made late 2010 after they decided to stop putting them on. I kind of like the badges - They were on my 2009 Sierra, and I liked them. Glad I found this thread because I was about to call my dealer and see why my car did not have them.
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