Chevy Runs Deep

[Hellfighter]

This might not be a Camaro topic but it sure as hell is a chevy one, and i thought it's pretty damn funny in the end.



Super Bowl Ad.

[midnighter]

One of Ford's recent favorites.

[PQ]

Originally Posted by midnighter

One of Ford's recent favorites.

Right.

Still can't believe that. hahaha

[Hellfighter]

Originally Posted by PQ

Right.

Still can't believe that. hahaha

[dcarlos55]

I loved that commercial. Hate to say it but I liked it better than the Camaro Grad.

[Run and Gun]

It's pretty good.

[v6sonoma]

Made me laugh! Twinkie anyone? LOL

[Hellfighter]

Haha Camaro Grad was good laughter, but its just funny as soon FORD is mentioned, its hilarious

[meissen]

haha I loved that commercial - and the fact that Ford was all upset about it made it even better.

And the lesser known part of the video --

[GingerCam]

LOVE it!

[hypurone]

I was diggin' this one:

[HumanWiki]

Chevy and I have the same motto.....

[Rocky1974]

February 5, 2012 at 11:42 pm
GM doesn't pull Super Bowl ad that tweaks Ford

• By David Shepardson and Bryce G. Hoffman
• The Detroit News

General Motors Co. stuck with a Chevrolet Super Bowl ad that implies a Ford truck owner dies along with much of the rest of humanity as a group of Silverado owners ride out the apocalypse, despite Ford Motor Co. calling for its rival to pull the ad.
GM defended what it called a "good-humored" spoof on Mayan predictions that the world as we know it will end in 2012.
The ad shows a Silverado navigating a "completely over-the-top, outrageous version of the devastation and destruction predicted to occur this year by the Mayan calendar includes giant attack robots, meteors and frogs falling from the sky," GM said in a statement. "A group of friends, who are Silverado owners, makes its way to the designated meeting spot but notice one of their buddies is missing. The missing friend, however, did not drive a Chevrolet. Instead, he drove a Ford and doesn't appear to have made it to the meeting point."
Ford confirmed it sent GM a formal letter asking it to pull the ad. The Detroit News obtained a copy of the letter that was sent by Lynne M. Matuszak, a lawyer for Ford.
"Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford's pickup trucks," Matuszak wrote, asking GM not to run the ad and to "permanently remove the commercial from its website, its YouTube and Facebook pages and any other internet sites."
The letter warned Ford could take further actions. "If Chevrolet does not comply with the above terms prior to the start of the Super Bowl, then Ford will take all appropriate steps to enforce and protect its reputation," she wrote.
Ford Motor Co.'s vice president for global marketing, sales and service, Jim Farley, declined to say if Ford received a response from GM. "We've been the leader in the truck market and the best-selling vehicle for 35 years. So from an advertising standpoint, we will absolutely defend our leadership in the market. Any claims related to that," said Farley. GM's global chief marketing officer Joel Ewanick said the automaker is standing by the ad, which it recently posted online. The ad has been viewed more than 2 million times online.
"We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse," Ewanick said. "We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away."
Ewanick said in a posting on Twitter that the missing Ford driver in the ad, named Dave was, fine — but "who knows about the truck." But a person in the ad speaks in the past-tense, saying "Dave drove a Ford."
Ford's letter noted that the 2012 Ford F-150 is an IIHS Top Safety pick, "whereas the 2012 Chevy Silverado is not — having received less than impressive results in the IIHS side impact, rear crash and rollover tests. In light of the foregoing, Chevrolet has no basis to imply that the Silverado is either safer or more durable than Ford's pickup trucks, yet that false claim is precisely what is conveyed to the consumer," Ford wrote.
The Chevy ad is scheduled to air during the first quarter of the Super Bowl, and is one of five spots featuring the brand's products that are due to be shown during Sunday's game.
Ford is one of the few major automakers not advertising in the Super Bowl this year. Chrysler Group LLC, Volkswagen AG, Honda Motor Co., Hyundai Motor Co. and Toyota Motor Corp. are among those advertising this year.
In a meeting with reporters Sunday before the GM ad issue was made public, Farley said he regretted that Ford hadn't filmed an extended long-form Super Bowl-style ad to generate buzz — and then simply not run the ad during the game.
"I just wish we could have been smarter," Farley said, saying it could have gotten 10 million or 15 million views on the Internet. "What matters on these ads is the pre- and post-digital exposure. That's how you get scale."
This is the latest in a series of run-ins between GM and Ford over the last year.
dshepardson@detnews.com
(202) 662-8735

[Rocky1974]

Here's a copy of the letter that Ford sent GM. They have no sense of humor at all.

Re: Chevrolet's False and Disparaging Super Bowl Advertisement
Dear Mr. Williams:
It is my understanding that Chevrolet intends to run a commercial during tomorrow's Super Bowl that makes false and misleading claims regarding the durability and safety of the Chevy Silverado and disparages Ford's pickup trucks. I write to demand that you refrain from running this commercial.
The commercial at issue, entitled "Chevy Silverado , features a Chevy Silverado owner driving through the rubble of a post-apocalyptic city as Barry Manilow's "Looks Like We Made It" plays in the background. Upon meeting up with a group of fellow survivors, all of whom are driving Silverados, the driver asks about the whereabouts of his friend "Dave." With great solemnity, one of the survivors reveals that Dave did not survive the apocalypse because: "Dave didn't drive the longest-lasting, most dependable truck on the road... Dave drove a Ford."
Chevrolet's "longest lasting, most dependable" claim is, to the extent it is legitimate, based entirely on longevity (as measured by full-size pickup registrations from 1981 to July 2011). However, the commercial, from its use of "Looks Like We Made It" to its reference to Dave's tragic demise, communicates something very different - that the Silverado is safer and more durable than any Ford pickup truck. These two messages are entirely unsupported. With respect to durability, research from R. L. Polk & Co. shows that Ford has considerably more trucks on the road with over 250,000 miles than does Chevrolet, thereby demonstrating that Ford's trucks are more durable than those manufactured by Chevrolet. As to the issue of safety, the 2012 Ford F-150 is an IIHS Top Safety pick, whereas the 2012 Chevy Silverado is not - having received less than impressive results in the IIHS side impact, rear crash and rollover tests. In light of the foregoing, Chevrolet has no basis to imply that the Silverado is either safer or more durable than Ford's pickup trucks, yet that false claim is precisely what is conveyed to the consumer.
In addition to making false and misleading claims regarding the comparative safety and durability of the Silverado, Chevrolet's commercial also unfairly denigrates Ford's pickup trucks. By specifically calling out Ford in its commercial, Chevrolet creates the disparaging impression that Ford owners are at risk because their pickup trucks are less safe and less durable than Chevrolet's pickups. It is black letter advertising law that "expressly or implicitly disparaging claims can damage a product's market share and, therefore, [] such claims [must be] truthful, accurate and narrowly drawn." See The Procter & Gamble Co. (Swiffer Dusters), NAD Case #4226 (9/14/04). As noted above, Chevrolet's claims are neither truthful nor accurate. Thus, Chevrolet has absolutely no basis to disparagingly imply that, in the event of a catastrophic event, Ford's pickup trucks and their respective owners will be reduced to ashes.
Accordingly, Ford demands that Chevrolet immediately cease and desist from making any unsubstantiated and disparaging claims regarding Ford's pickup trucks. Specifically, Ford insists that Chevrolet (i) refrain from running the commercial during tomorrow's Super Bowl; (ii) refrain from any future use of the commercial; and (iii) permanently remove the commercial from its website, its YouTube and Facebook pages and any other Internet sites. If Chevrolet does not comply with the above terms prior to the start of the Super Bowl, then Ford will take all appropriate steps to enforce and protect its reputation.
This letter is written without prejudice to and will not be deemed a waiver of any of Ford's rights, remedies or defenses, all of which expressly are preserved.
Sincerely,
Lynne M. Matuszak
Counsel