Chrysler splits Dodge in two - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

*KILLER74Z28* · 10-05-2009, 12:45 PM

DETROIT) - Chrysler Group LLC is replacing two of its recently named brand CEOs, spinning off its Ram trucks as a separate brand, and asking its top designer to take on the added responsibility of CEO of the Dodge car brand.

Gone are Mike Accavitti, formerly president and CEO of the Dodge brand, and Peter Fong, who held the same titles for the Chrysler brand. Fond resigned for personal reasons and Accavitti is pursuing other interests, Chrysler said in a statement.

In their place will be Fred Diaz Jr., president and CEO of the newly created Ram brand; Ralph Gilles, who adds the title of president and CEO of Dodge cars to his current position of senior vice president for product design, and Olivier Francois takes over as president and CEO of Chrysler brand

Francois comes from Fiat Group Automobiles where he serves as head of the Lancia brand, a position he retains. He also will lead worldwide marketing strategies, brand development and advertising for the Chrysler, Jeep, Dodge car and RAM brands.

Diaz has been the director of Chrysler's Denver business center, overseeing the automaker's dealers in the mountain west region.

Mike Manley survives as president and CEO of the Jeep brand. Manley also will be responsible for implementing the co-operation agreements for distribution of Chrysler Group products through Fiat's international distribution network.

Joseph Veltri, who led the truck and SUV product planning team, is promoted to head of all product planning.

"This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand," Marchionne said.

BY GREG GARDNER - FREE PRESS BUSINESS WRITER

1320junkie · 10-05-2009, 12:48 PM

Smart move

chevy454 · 10-05-2009, 12:56 PM

Quote:

Originally Posted by 1320junkie

Smart move

Financial & liability-wise, probably so...but I can easily see this turning into a "right hand doesn't know what the left hand is doing" type scenario.

1320junkie · 10-05-2009, 12:58 PM

Quote:

Originally Posted by chevy454

Financial & liability-wise, probably so...but I can easily see this turning into a "right hand doesn't know what the left hand is doing" type scenario.

One thing I will give them is that they are not afraid to take chances with vehicles.

lnsjr1 · 10-05-2009, 01:04 PM

manimsoblack · 10-05-2009, 02:38 PM

Quote:

Originally Posted by 1320junkie

Smart move

agreed.

a_Username · 10-05-2009, 04:29 PM

So there will be just Rams or what? Ram would be the brand name so does that mean they'd have to come up with different model names? It'd be like Ram "insert here" lol.

09'Z28 · 10-05-2009, 06:57 PM

Quote:

Originally Posted by a_Username

So there will be just Rams or what? Ram would be the brand name so does that mean they'd have to come up with different model names? It'd be like Ram "insert here" lol.

I would think trucks would remain the same just minus the Dodge part
Ex: Ram 1500, Ram 2500, Ram 3500

comiskeybum · 10-05-2009, 08:58 PM

Quote:

Originally Posted by 09'Z28

I would think trucks would remain the same just minus the Dodge part
Ex: Ram 1500, Ram 2500, Ram 3500

im sure Dakota will be part of Ram. it will be known as the Ram Dakota

a_Username · 10-05-2009, 09:34 PM

That sounds so stupid though. It sounds like you're saying Ram a Dakota lol.

manimsoblack · 10-05-2009, 11:17 PM

Quote:

Originally Posted by a_Username

That sounds so stupid though. It sounds like you're saying Ram a Dakota lol.

Fanning?

a_Username · 10-06-2009, 12:47 PM

Quote:

Originally Posted by manimsoblack

Fanning?

*DGthe3* · 10-12-2009, 01:28 PM

Quote:

Originally Posted by 1320junkie

One thing I will give them is that they are not afraid to take chances with vehicles.

yes, but how many of those chances have worked out lately?

rayhawk · 10-12-2009, 02:08 PM

I don't think this makes any sense. Are they trying to establish the Ram brand of trucks on its own? Why? They seem to be pretty popular, they even will be making the full size Nissan titan soon. I don't see how the Dodge cars suffer because of the popularity of the Ram trucks. The Dodge cars suffer because they fall somewhat short in technology and overall appeal, especially the lower end models. This sounds like a way of adding cost by separating the divisions. Now you lose the simplicity of Chrysler, Jeep, Dodge, and what cars are going to establish the Dodge cars brand as something people really want? The caliber? The 5 year old charger? The low volume challenger?

Sorry but this doesn't look like a good move.

10-05-2009, 12:45 PM	#1
KILLER74Z28 MOD SQUAD Drives: 2G1FT1EW9A9100666 Join Date: Aug 2006 Location: West Michigan Posts: 5,782 View My Garage	Chrysler splits Dodge in two DETROIT) - Chrysler Group LLC is replacing two of its recently named brand CEOs, spinning off its Ram trucks as a separate brand, and asking its top designer to take on the added responsibility of CEO of the Dodge car brand. Gone are Mike Accavitti, formerly president and CEO of the Dodge brand, and Peter Fong, who held the same titles for the Chrysler brand. Fond resigned for personal reasons and Accavitti is pursuing other interests, Chrysler said in a statement. In their place will be Fred Diaz Jr., president and CEO of the newly created Ram brand; Ralph Gilles, who adds the title of president and CEO of Dodge cars to his current position of senior vice president for product design, and Olivier Francois takes over as president and CEO of Chrysler brand Francois comes from Fiat Group Automobiles where he serves as head of the Lancia brand, a position he retains. He also will lead worldwide marketing strategies, brand development and advertising for the Chrysler, Jeep, Dodge car and RAM brands. Diaz has been the director of Chrysler's Denver business center, overseeing the automaker's dealers in the mountain west region. Mike Manley survives as president and CEO of the Jeep brand. Manley also will be responsible for implementing the co-operation agreements for distribution of Chrysler Group products through Fiat's international distribution network. Joseph Veltri, who led the truck and SUV product planning team, is promoted to head of all product planning. "This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand," Marchionne said. BY GREG GARDNER - FREE PRESS BUSINESS WRITER __________________ Who cares about the Blue Oval crowd and their little Ponys? We're getting our Camaro back-and it'll be Supercharged!-MDAII Team LS3

10-12-2009, 02:08 PM	#14
rayhawk Drives: Camaro SS Join Date: Aug 2008 Location: Miami Posts: 1,060 View My Garage	I don't think this makes any sense. Are they trying to establish the Ram brand of trucks on its own? Why? They seem to be pretty popular, they even will be making the full size Nissan titan soon. I don't see how the Dodge cars suffer because of the popularity of the Ram trucks. The Dodge cars suffer because they fall somewhat short in technology and overall appeal, especially the lower end models. This sounds like a way of adding cost by separating the divisions. Now you lose the simplicity of Chrysler, Jeep, Dodge, and what cars are going to establish the Dodge cars brand as something people really want? The caliber? The 5 year old charger? The low volume challenger? Sorry but this doesn't look like a good move. __________________

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10-05-2009, 12:48 PM	#2
1320junkie Drives: The Imperial Army Join Date: Feb 2009 Location: The Darkside Posts: 15,742	Smart move

10-05-2009, 01:04 PM	#5
lnsjr1 Drives: 02'Z28 07'CTS 03'HD Fatboy Join Date: Apr 2009 Location: Glassboro, NJ Posts: 270

10-05-2009, 04:29 PM	#7
a_Username Drives: 2010 2SS Camaro Join Date: Jul 2009 Location: Murfreesboro, TN Posts: 3,890 View My Garage	So there will be just Rams or what? Ram would be the brand name so does that mean they'd have to come up with different model names? It'd be like Ram "insert here" lol.

10-05-2009, 09:34 PM	#10
a_Username Drives: 2010 2SS Camaro Join Date: Jul 2009 Location: Murfreesboro, TN Posts: 3,890 View My Garage	That sounds so stupid though. It sounds like you're saying Ram a Dakota lol.