Who says Mustangs are for little girls? - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

*DGthe3* · 04-15-2009, 10:53 AM

Apparently Ford does. From Autoblog: Report: Ford Looking for Younger Mustang Sallys with New Product

Ford has 45 years of Mustang domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang."

Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls agse 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded glue stick t-shirt helps to foster more interest, then it can't be half bad, right?

You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million.

fdjizm · 04-15-2009, 11:03 AM

here we go... lol interesting find though.

Morepwr · 04-15-2009, 11:28 AM

The new barbie mustang?

KatarHol · 04-15-2009, 11:47 AM

Laugh all you want. Mild to wild,Ford knows what it's doing. There is no other car that can reach such a wide audience.

zebra · 04-15-2009, 11:53 AM

wasn't there something about a prostate cancer edition a few years ago?

Eddy9 · 04-15-2009, 12:09 PM

Just got a new coffee mug........ says "Ponies are for little girls"!!!

Eddy9 · 04-15-2009, 12:12 PM

Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!

zebra · 04-15-2009, 12:14 PM

Quote:

Originally Posted by Eddy9

Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!

um... DG ain't a mustang boy.

and what does it matter if they're here, so long as they ain't just starting crap. wise strategerists know their competition

fdjizm · 04-15-2009, 12:15 PM

Quote:

Originally Posted by Eddy9

Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!

Dear Eddy9,

Had i known sooner you were the owner of the internet i would have asked permission, please forgive me, and allow me to continue usage of your internet services :(

- fdjizm

KatarHol · 04-15-2009, 12:20 PM

Quote:

Originally Posted by Eddy9

Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!

Because i'm not an idiot that only likes one car. Do you eat just one thing,drink just one thing,wear the same thing every day? God forbid someone likes variety.

Eddy9 · 04-15-2009, 12:29 PM

Sorry for offending anyone! Enjoy the Camaro website!!!

BowtieGuy · 04-15-2009, 12:32 PM

Every girl wants a pony when they grow up...this is hardly news. Give Ford credit though, it knows how to milk the same thing over and over again.

*DGthe3* · 04-15-2009, 12:34 PM

Quote:

Originally Posted by Eddy9

Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!

We already have a thread talking about that, its in the new "Chevy Camaro vs .... " section.

1_2Many · 04-15-2009, 12:35 PM

This is very clever of Ford...I think they are on to something. The funny thing is I have always related Mustangs to girls too. If I see a Mustang drive by me I always try to get a peek at the driver just in case it's a hot chick...I just did this yesterday as a matter of fact.

04-15-2009, 10:53 AM	#1
DGthe3 Moderator.ca Drives: 05 Grand Am GT Join Date: Jul 2007 Location: Niagara, Canada Posts: 25,372	Who says Mustangs are for little girls? Apparently Ford does. From Autoblog: Report: Ford Looking for Younger Mustang Sallys with New Product Ford has 45 years of Mustang domination under its belt, and the Dearborn, MI automaker wants to keep the streak alive by catering to every demographic from baby boomer motorheads to eight year-old girls. Sure, eight year-olds don't drive, but Ford wants to appeal to them with a new line of licensed merchandise called "Pony Girl for Mustang." Ford will reportedly target two age groups for its new female-oriented Mustang gear: 8-12 and 13-16 year-old persuasion.The galloping horse will be prominent on everything from jewelery and cosmetics to home decor and apparel. Besides Ford's trademark Mustang emblem, the products will be adorned with more feminine decorations in the form of butterflies, flowers, and stars. If you're reading this and rolling your eyes, don't. Ford is happy to point out that according to its research, girls agse 8-16 pick the Mustang as their favorite car more than any other set of wheels on the road. If a Mustang branded glue stick t-shirt helps to foster more interest, then it can't be half bad, right? You may be wondering why Ford would spend any time on toys and apparel when auto sales are in a tailspin. Ford brand director John Nens points out that branding gives Ford millions of dollars in low-effort revenue each year, with much of the work being done by toy and clothes manufacturers. He also pointed out to Horse Talk that Ford sold 160,000 Mustangs last year, and Mattel sold over one million. __________________ Note, if I've gotten any facts wrong in the above, just ignore any points I made with them __________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!! __________________ Camaro Fest sub-forum

04-15-2009, 11:28 AM	#3
Morepwr woohoo Drives: Silverado, 70cutlass, 57chevy&more Join Date: Apr 2009 Location: Socal Posts: 558	The new barbie mustang? __________________ I am not useless, I can still be used as a bad example!

04-15-2009, 11:53 AM	#5
zebra just can't seem to leave Drives: your mom wild!! Join Date: Oct 2008 Location: cold & windy Posts: 10,625 View My Garage	wasn't there something about a prostate cancer edition a few years ago? __________________ Eve ('00 FRC): hot-air intake Rowan ('09 H3): 5spd mom-mobile Penny ('99 Sierra): 5.3 / HD 5spd... gone but not forgotten Samson ('18 HD): compounded 408

04-15-2009, 12:32 PM	#12
BowtieGuy Enlightened Drives: Nothing Currently Join Date: Jul 2008 Location: Oklahoma Posts: 1,285	Every girl wants a pony when they grow up...this is hardly news. Give Ford credit though, it knows how to milk the same thing over and over again. __________________ If you believe it is your right to speak freely no matter the content, relevance, or intelligence of statement, then it is my duty to the powers that be to set you straight. People have to talk about something just to keep their voice boxes in working order. So they'll have good voice boxes in case there's ever anything really meaningful to say. Kurt Vonnegut

04-15-2009, 12:35 PM	#14
1_2Many Drives: 2008 Suzuki SX4 Join Date: Oct 2008 Location: SoCal Posts: 785 View My Garage	This is very clever of Ford...I think they are on to something. The funny thing is I have always related Mustangs to girls too. If I see a Mustang drive by me I always try to get a peek at the driver just in case it's a hot chick...I just did this yesterday as a matter of fact. __________________ We are the early orderers...we are GM's voluntary guinea pigs and their free source of feedback. How will we be thanked?

04-15-2009, 11:03 AM	#2
fdjizm Account Suspended Drives: 2008 Mustang GT/CS Join Date: Mar 2009 Location: New Jersey Posts: 1,429 View My Garage	here we go... lol interesting find though.

04-15-2009, 11:47 AM	#4
KatarHol Drives: '04 Mustang GT Join Date: May 2008 Location: TN Posts: 313	Laugh all you want. Mild to wild,Ford knows what it's doing. There is no other car that can reach such a wide audience.

04-15-2009, 12:09 PM	#6
Eddy9 Drives: 2010 Camaro Join Date: Mar 2009 Location: Cleveland, Ohio Posts: 136	Just got a new coffee mug........ says "Ponies are for little girls"!!!

04-15-2009, 12:12 PM	#7
Eddy9 Drives: 2010 Camaro Join Date: Mar 2009 Location: Cleveland, Ohio Posts: 136	Why do all these Mustang people join the Camaro5 web site??? That's really sad! Go make your own Pony website!

04-15-2009, 12:29 PM	#11
Eddy9 Drives: 2010 Camaro Join Date: Mar 2009 Location: Cleveland, Ohio Posts: 136	Sorry for offending anyone! Enjoy the Camaro website!!!

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