GM Reveals Chevrolet Code 130R and TRU 140S Coupe Concepts

[FenwickHockey65]

Here’s a Concept: Chevrolet Puts Next-Gen Buyers in Charge
Two concept coupes designed to inspire ideas and create discussion
Link to Press Release

DETROIT – Chevrolet today introduced two concept coupes at the 2012 North American International Auto Show aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.

“Chevrolet has always stood for making the aspirational attainable for all generations” said General Motors North America President Mark Reuss. “These two concepts interpret that vision for a new generation. We’re seeking out our newest customers’ opinions, listening to their advice, and engaging them in new ways.”

According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today’s potential car-buying public and a combined $1 trillion in purchasing power.

Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car.

Code 130R, the first Chevrolet concept, is a four-seat coupe with a simple upright profile. Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive. With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet’s performance heritage.

Code 130R’s designers conceived the turbocharged engine to be tuned to work in tandem with eAssist technology. By shutting off the engine at stops, recapturing braking energy, and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.

Tru 140S, the second Chevrolet concept is a front-wheel-drive, “affordable exotic” four-seat sporty coupe. The three-door hatchback was designed to be an attractive-yet-affordable sports car. Shown in an all-new matte white with Chevy performance chrome wheels featuring crossflag emblems, Tru 140S is designed to look confident, exotic, expensive and fast. Tru 140S is based off the same platform as the Chevrolet Cruze and the groundbreaking Chevrolet Volt electric vehicle with extended range.

Tru 140S designers want to demonstrate technologies typically found in more expensive cars, including direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.

The concepts share attributes younger buyers say they value:

• Sedan-sized functionality in performance coupe form that seats four passengers
• Interior connectivity and convenience featuring innovative storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
• 40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
• Possible production price range in the low $20,000s

“Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience,” said Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where the two concepts were developed.

Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.

“This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station,” said Saucedo. “The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts.”

From Detroit, the pair of Chevrolet concepts will travel to major auto shows, key lifestyle events, one-on-one experiences and other venues such as college campuses. Chevrolet also will engage customers using the social media tools that young consumers use to talk with one another.

“For the car company that can successfully engage this generation, there is a tremendous opportunity,” said John McFarland, senior manager for Chevrolet Global Marketing, who heads youth research for the brand. “At Chevrolet, we want to build authentic and meaningful relationships with these customers on their terms. We want to hear what they have to say, engage them in our design process, and give them what they want – not what we think they want.”

Photography

CHEVROLET CODE 130R CONCEPT COUPE SPECIFICATIONS

Overview

Model:
Chevrolet Code 130R Concept Coupe
Body style / driveline:
four-passenger coupe, rear-wheel drive
EPA vehicle class:
compact car

Engine
1.4L Ecotec turbocharged DOHC I-4 w/ eAssist
Displacement (cu. in. / cc):
83 / 1364
Bore and stroke (in. / mm):
2.85 x 3.25 / 72.5 x 82.6
Block material:
cast iron
Cylinder head material:
cast aluminum

Valvetrain: overhead camshafts, four valves per cylinder, continuously variable valve timing

Ignition system: individual coil on plug

Fuel delivery: sequential multi-port fuel injectors with electronic throttle control

Compression ratio: 9.5:1
Horsepower (hp / kW): 150 / 110
Torque (lb.-ft. / Nm): 148 / 200

Recommended fuel: regular unleaded
Max engine speed (rpm): 6500

Emissions controls:close-coupled and underfloor catalytic converters; Quick-Sync 58x ignition system; returnless fuel rail; fast light-off O2 sensor

Estimated fuel economy (hwy): 40

Transmissions: 6-speed automatic 6-speed manual
Application: standard optional
Wheels/Tires
Wheels: 20-inch matte gold
Tires: P245/40R20

Dimensions

Exterior

Wheelbase (in / mm):
109.3 / 2775
Overall length (in / mm):
173.1 / 4396
Overall width (in / mm):
71.5 / 1816
Overall height (in / mm):
54.7 / 1390
Track (in / mm):
front: 60.4 / 1535
rear: 61.8 / 1569

Interior

Seating capacity (front / rear):
2 / 2
Headroom (in / mm):
front: 30.7 / 780
rear: 33.1 / 841

Note: Information shown is current at time of publication.

CHEVROLET TRU 140S CONCEPT COUPE SPECIFICATIONS

Overview

Model:
Chevrolet Tru 140S Concept Coupe
Body style / driveline:
four-passenger, three-door hatchback, front-wheel drive
EPA vehicle class:
compact car

Engine
1.4L Ecotec turbocharged DOHC I-4 w/ start-stop technology
Displacement (cu. in. / cc): 83 / 1364
Bore and stroke (in. / mm): 2.85 x 3.25 / 72.5 x 82.6
Block material:cast iron
Cylinder head material: cast aluminum
Valvetrain: overhead camshafts, four valves per cylinder, continuously variable valve timing
Ignition system: individual coil on plug
Fuel delivery: sequential multi-port fuel injectors with electronic throttle control
Compression ratio: 9.5:1
Horsepower (hp / kW): 150 / 110
Torque (lb.-ft. / Nm): 148 / 200
Recommended fuel: regular unleaded
Max engine speed (rpm):6500
Emissions controls:close-coupled and underfloor catalytic converters; Quick-Sync 58x ignition system; returnless fuel rail; fast light-off O2 sensor

Estimated fuel economy (hwy): 40

Transmissions 6-speed automatic 6-speed manual
Application: standard optional

Wheels/Tires
Wheels:21-inch Chevrolet performance chrome
Tires: P245/35R21

Dimensions

Exterior

Wheelbase (in / mm):
108 / 2743
Overall length (in / mm):
177.4 / 4507
Overall width (in / mm):
73.9 / 1878
Overall height (in / mm):
63.5 / 1360
Track (in / mm):
front: 64.3 / 1632
rear: 64.3 / 1632

Interior

Seating capacity (front / rear):
2 / 2
Headroom (in / mm):
front: 37.8 / 959
rear: 31.6 / 802

[Sawyer]

I like the TRU 140S but not the top one.

[huggercamaro21]

Originally Posted by Sawyer

I like the TRU 140S but not the top one.

Ditto

[TheCaptain]

The first one (130) reminds me of an RX8, and the second one (140) reminds me of a Civic, if they built it manly. Although much, much better looking!

[toesuf94]

The top one reminds me of a BMW 1 series. I like them both actually...although the second car seems aimed at the Mitsubishi Eclipse - I guess I see a little Civic in there as well.

[huggercamaro21]

The first one is rear wheel drive. Slap the 2.0T that's in the ATS and it could be fast

[full of days]

the 130r concept takes a lot of cues from the mini coupe and the 1 series BMW

[TheCaptain]

Either would be pretty sweet! I say build em!

[matt55]

Wow gm, You have some not nice cars there.

[King Sun]

civic si killers?

[TheCaptain]

Originally Posted by FenwickHockey65

CHEVROLET CODE 130R CONCEPT COUPE SPECIFICATIONS

I just noticed something as well... does anybody else see it? Or is it just me?
Similar, yet distinctly different!

[bigted83]

The silver one reminds me of the newer Mitsubishi eclispe, and the red ones door glass and roof remind me of the 2 door neon door glass and roof. But I love the red once,id drive it if they left it just like that

[Zabo]

Code 130R: Stretch the hood, door, give the rear glass a more fast back look rather than the semi-notch back feel and shoehorn the gen V V8 in an SS trim. 6th Gen Camaro. It has Camaro potential in what lines there are already.

OR leave it as is and drop it on the Subie/Toyota/Scion FT triplets.

TRU 140S: Kill it. Kill it or kill the Sonic in the next cycle (as much as I hate to say that) Two FWD cars in the same segment is no bueno... not to mention the styling is just wrong.

EDIT: 130R in person. Holy balls the CGI renderings just don't do this thing justice!





Meanwhile the 140s?

[FenwickHockey65]

The 140S is on the Delta-II platform with Cruze, not Sonic.