These New Chevy Commercials.......... - Page 2 - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

Angrybird 12 · 07-19-2015, 01:53 PM

Ford has been doing the same kind of commercials for a few years now... Nothing really new.

A lot of people have preconceived negative opinions about Chevys either heard from other people or from a bad experience years ago, and all they are trying to do is get people to take a new look.

FenwickHockey65 · 07-19-2015, 02:15 PM

Quote:

Originally Posted by rocket403

Dodge has been killing it with theirs and GM has really dropped the ball with theirs.

Quote:

Originally Posted by ricosuave

Yup

https://youtu.be/jCxehjcYwlc

Quote:

Originally Posted by LimaCharlie

I'm not a fan of these commercials too. I think GM's mentality is to appeal to people who don't know anything about cars.....which is probably about 80% of the population.
I LOVE the Dodge Hellcat commercials but they only appeal to the enthusiasts....which is a small portion of the population.
Overall, I think GM has the better advertising strategy.

Ding ding ding...we have a winner.

The latest Chevrolet commercials are indeed nothing to write home about.

But the Dodge "lolomgHellcatvroomvroomburnoutsmoke" commercials appeal to a very minute amount of the population. When the vast majority of folks out there no longer know much or care much about cars, the burnouts and fast driving seem wasteful, excessive, and annoying to them.

pickwithaustin · 07-19-2015, 02:42 PM

"Real people, not actors."

Actors ARE real people. As someone who makes a living casting people for television commercials, I can honestly say that whole "real people" thing is a bunch of B.S.

shine2013 · 07-19-2015, 06:45 PM

Quote:

Originally Posted by rocket403

Dodge has been killing it with theirs and GM has really dropped the ball with theirs.

yes!!! Those Dodge ads get me every time. GM needs to reboot their marketing department quicker than Sony reboots Spider Man.

Muscle Car Lover · 07-19-2015, 06:58 PM

The new Dodge commercials "we make our own monsters" is as bad ass an idea as can be. LOVE it!

*DGthe3* · 07-19-2015, 07:03 PM

If you are already going to buy a Chevy regardless of the ads shown to you, GM's marketing department won't really care about your opinion of their ads. You are not the target audience.

If you weren't going to buy a Chevy and would now consider one, it has been successful.

King Sun · 07-19-2015, 07:58 PM

Quote:

Originally Posted by DGthe3

If you are already going to buy a Chevy regardless of the ads shown to you, GM's marketing department won't really care about your opinion of their ads. You are not the target audience.

If you weren't going to buy a Chevy and would now consider one, it has been successful.

Even then none of these commercials are trying to do this poorly. I doubt having a 4G connection in your car when you have that ability with cell phones and jetpacks is going to make someone buy a GM

c5Legend · 07-20-2015, 01:43 PM

Quote:

Originally Posted by pickwithaustin

"Real people, not actors."

Actors ARE real people. As someone who makes a living casting people for television commercials, I can honestly say that whole "real people" thing is a bunch of B.S.

Right we are going to think its "real people" when the animal wasnt even real, so what are these "real people" reacting too..

Dang that bear commercial is plain dumb.

90503 · 07-20-2015, 06:08 PM

So...Chevy's marketing strategy is geared towards getting complete idiots that know nothing about cars to buy their products, as opposed to Dodge, whose customers would be familiar with horsepower and performance......Interesting....lol....

*DGthe3* · 07-20-2015, 06:59 PM

Quote:

Originally Posted by 90503

So...Chevy's marketing strategy is geared towards getting complete idiots that know nothing about cars to buy their products, as opposed to Dodge, whose customers would be familiar with horsepower and performance......Interesting....lol....

There are far more idiots than gear heads. And its easier to take their money too.

FenwickHockey65 · 07-20-2015, 09:15 PM

Quote:

Originally Posted by 90503

So...Chevy's marketing strategy is geared towards getting complete idiots that know nothing about cars to buy their products, as opposed to Dodge, whose customers would be familiar with horsepower and performance......Interesting....lol....

Again...

Quote:

Originally Posted by FenwickHockey65

Ding ding ding...we have a winner.

The latest Chevrolet commercials are indeed nothing to write home about.

But the Dodge "lolomgHellcatvroomvroomburnoutsmoke" commercials appeal to a very minute amount of the population. When the vast majority of folks out there no longer know much or care much about cars, the burnouts and fast driving seem wasteful, excessive, and annoying to them.

Now would I like to see GM throw a 6th gen and a C7 into a commercial complete with burnouts and donuts and track footage? Of course. But I'm an enthusiast. I care about performance. Most people these days only care about how many miles they'll get out of a gallon.

Red2014SS · 07-21-2015, 06:27 AM

I think a simple commercial that explains how Chevrolet has stepped up to the plate and created a product that matches or exceeds the quality of anything coming out of Europe or Asia would go over quite well. It's not rocket science.

72MachOne99GT · 07-21-2015, 06:44 AM

And most people aren't rocket scientists

I can't believe how many people in here don't understand the marketing principles at work in these ads.

All you guys that LOVE the Dodge ads, how many of you went and bought a Dodge because if them? None? Okay.

Plenty of people buy cars because a commercial (as stupud as it may be) made them like the looks of a car or were convinced to give something a chance they otherwise might not have.

MMC · 07-21-2015, 10:05 AM

I'm in a group for GM called My Chevy Community and will try and include some of these comments in the next applicable survey. They had one survey about magazine covers and ads and some didn't even include anything about Chevrolet, they were mostly touchy feely, I selected the one that included a split window Corvette and new Colorado.

07-19-2015, 01:53 PM	#15
Angrybird 12 7 year Cancer Survivor! Drives: 17 Cruze RS, 07 G6 GT, 99 Astro Join Date: Dec 2007 Location: East Tennessee Posts: 21,547	Ford has been doing the same kind of commercials for a few years now... Nothing really new. A lot of people have preconceived negative opinions about Chevys either heard from other people or from a bad experience years ago, and all they are trying to do is get people to take a new look. __________________ Cancer's a bitch! Enjoy life while you can! LIVE, LOVE, DRIVE... The Bird is the word! Last edited by Angrybird 12; 07-19-2015 at 02:05 PM.

07-19-2015, 02:42 PM	#17
pickwithaustin Drives: 2011 Camaro 2SS/RS Convertible and: Join Date: May 2014 Location: Central Texas Posts: 1,863	"Real people, not actors." Actors ARE real people. As someone who makes a living casting people for television commercials, I can honestly say that whole "real people" thing is a bunch of B.S. __________________ --------------------------- Currently in my Garage: 2011 Camaro 2SS/RS Convertible \| 1980 Corvette Stingray \| 1981 Firebird \| 1968 El Camino \| 2007 Crown Vic Police Interceptor \| 2001 Silverado \| 2001 Blazer \| 1965 Chevy C-10 \| 2007 Harley Softail Custom \| 2013 MX-5 in Copper Red Mica \| 2000 Corvette Convertible \| 2010 Corvette Grand Sport \| 2006 Audi A3 Turbo \| 2008 BMW 328i

07-19-2015, 06:58 PM	#19
Muscle Car Lover Drives: 2014 2SS M6 "CHRISTINE" Join Date: Mar 2014 Location: Boston Metro North Posts: 2,916 View My Garage	The new Dodge commercials "we make our own monsters" is as bad ass an idea as can be. LOVE it! __________________ "But, House Mormont remembers. The North remembers! We know no King but the King of the North whose name is Stark. I don't care if he's a bastard. Ned Stark's blood runs through his veins. He's my king–from this day until his last day." Mods: ARH headers and hi flow cats, VMAX ported throttle body, CAI air intake, Slowhawk Performance tuning

07-19-2015, 07:03 PM	#20
DGthe3 Moderator.ca Drives: 05 Grand Am GT Join Date: Jul 2007 Location: Niagara, Canada Posts: 25,372	If you are already going to buy a Chevy regardless of the ads shown to you, GM's marketing department won't really care about your opinion of their ads. You are not the target audience. If you weren't going to buy a Chevy and would now consider one, it has been successful. __________________ Note, if I've gotten any facts wrong in the above, just ignore any points I made with them __________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!! __________________ Camaro Fest sub-forum

07-21-2015, 06:27 AM	#26
Red2014SS Drives: 2014 2SS/RS Camaro Join Date: Dec 2014 Location: Kentucky Posts: 2,421	I think a simple commercial that explains how Chevrolet has stepped up to the plate and created a product that matches or exceeds the quality of anything coming out of Europe or Asia would go over quite well. It's not rocket science. __________________ 2014 2SS/RS, L99, SW LTH w/HF Cats, GMPP Ex. Z/28 CAI, FR41s in PVD Black Chrome, Recaros, Pfadt Sway 377hp, 383tq 12.739@110.44 MPH

07-20-2015, 06:08 PM	#23
90503 Drives: 2011 2SS/RS LS3 Join Date: Nov 2011 Location: Torrance Posts: 14,421	So...Chevy's marketing strategy is geared towards getting complete idiots that know nothing about cars to buy their products, as opposed to Dodge, whose customers would be familiar with horsepower and performance......Interesting....lol....

07-21-2015, 10:05 AM	#28
MMC Drives: CGM 2SS/RS, 1987 & 2014 Silverado Join Date: Oct 2010 Location: Spencerport, NY Posts: 1,012	I'm in a group for GM called My Chevy Community and will try and include some of these comments in the next applicable survey. They had one survey about magazine covers and ads and some didn't even include anything about Chevrolet, they were mostly touchy feely, I selected the one that included a split window Corvette and new Colorado. __________________