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Old 01-06-2009, 05:22 PM   #1
WAY2FAST
 
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Made by GM...Surprised?

By now most ave you have seen the new GM commercials with the tag line "made by GM...Surprised?"
You know... they show the car and list a few of it's accomplishments and then say... it is made by GM, and that you should be or might be surprised! They imply that if it is not a piece of crap, that you will somehow be surprised that it is made by GM, as if all they make is garbage.
Well I dont know who there marketing people are but this is not the marketing strategy that is best for them!
Now lets talk about that... Your thoughts?
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Old 01-06-2009, 05:24 PM   #2
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I too think is an odd marketing "strategy"

But hell, it is GM. They are not known for brilliance.
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Old 01-06-2009, 05:24 PM   #3
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idk, i guess most people will see it at a plus but my first time i didnt like it either
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Old 01-06-2009, 05:28 PM   #4
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Because most people seem to believe that American cars get really bad mpgs and they always break down

I Like the new commercials


the commercial states the Malibu get better mpgs than japanase cars
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Old 01-06-2009, 05:37 PM   #5
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I too think they are positive commercials...start out showing their competition and then lead into a model made by GM...and I think the average American would be surprised to know it's GM!

Now on here...yeah we all know GM but you'd be surprised how many Americans hate the Big 3!
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Old 01-06-2009, 05:38 PM   #6
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Quote:
Originally Posted by drivingincamaro View Post
Because most people seem to believe that American cars get really bad mpgs and they always break down

I Like the new commercials


the commercial states the Malibu get better mpgs than japanase cars
I agree that many people have that misconception, and I know the commercail you are talking about.

Why don't they just the fact that this AMERICAN car gets better gas milage than all of the imports in that class, and that now is the time to keep it in the family so to speak! They need the whole american flag blowing in the back ground and focus on the American aspect of th car! Americans need to keep working! Maybe through some good old CCR or John Cougar Melloncamp music in there...You get the idea!
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Old 01-06-2009, 05:40 PM   #7
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I too think they are positive commercials...start out showing their competition and then lead into a model made by GM...and I think the average American would be surprised to know it's GM!

Now on here...yeah we all know GM but you'd be surprised how many Americans hate the Big 3!
I would have to agree with you, I like the commercials and I think they will help to educate today's average consumer that knows nothing more than the years of pounding on the Detroit 3 by auto magazines and newspapers, etc.
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Old 01-06-2009, 05:43 PM   #8
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i think its has alot to do with hp and mpg. people think that european cars like bmw are known for the power and hondas and toyotas are the gas sippers. i guess they are just trying to bring back american consumer money back to america. i dont mind that.
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Old 01-06-2009, 05:52 PM   #9
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i don't know when this hatred of american cars started but i bet it has a lot to do with government regulations destroying american ingenuity and limiting innovation

it probably also was probably the hippies after nam....then you have all these whiny snooty elitists who write about the "superior" socialist (cough cough) culture of europe and japan and these guys make up a lot of academia and the media so there you go
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Old 01-06-2009, 05:54 PM   #10
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Sometimes when I go back and read what I wrote to make sure it didnt sound stupid, ...I read it and I am like...man that sounds stupid, I am an idiot!
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Old 01-06-2009, 06:10 PM   #11
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They compared a G8 to a BMW 5 Series...pointing out the G8 gets one more mile per gallon. Sigh. Might as well just burn all the loan money.
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Old 01-06-2009, 06:27 PM   #12
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They compared a G8 to a BMW 5 Series...pointing out the G8 gets one more mile per gallon. Sigh. Might as well just burn all the loan money.
The point was it is faster and still gets slightly better mileage.
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Old 01-06-2009, 06:39 PM   #13
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honestly, i dont think someone who is buying a 5 series is the same person who would buy a G8
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Old 01-06-2009, 06:45 PM   #14
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I think that the commercials are informative and convey the points that the general public is interested in (for the time being). However they could have done without the "surprised?" tag at then end. It's as if they're trying to target both those that are on the fence about buying GM cars and the decidedly anti-GM consumers in one message.

My 2 cents.
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