Sports car advertising taking a turn, but still confused why no Camaro Commercial - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

Sean_W · 05-08-2010, 06:08 AM

Hello,

Ok, so it's common knowledge that most car companies don't advertise their sport cars and such. We never saw commercials for Firebirds, Camaros (past and present), Corvettes. But now, ford is advertising the new mustang really hard. What makes this car different from other coupes they wouldn't have advertised in the past. Is Chevy hurting themselves by not advertising the Camaro, if just for the fact that their compitition is doing just that? Wouldn't the mustang fall under that "We don't need to advertise this" category?

So what am I missing?

Bryan · 05-08-2010, 06:26 AM

camaro is kicking their asses in sales at the moment. They need to get some of that back.

SSyanide · 05-08-2010, 11:58 AM

The 4th gen Trans Am actually had some of the best modern muscle car commercials I can remember. I think the car companies don't spend money on advertising the muscle cars now because the fan/buyer base is already established, it's the everyday cars they sell that need promoting and hence, get all the $$$ and TV time.

BackinBlackSS/RS · 05-08-2010, 12:00 PM

I have not seen one Mustang commercial.

2010 SSRS · 05-08-2010, 12:03 PM

I would like to see more Camaro commercials

CamaroSkooter · 05-08-2010, 12:37 PM

Hmm, I dunno, you might have heard of those two movies, you know, Transformers and Transformers 2.

What was that, 2 or 3 hours of total advertising for the Camaro?

And considering the two movies pulled in a total gross of over $1.5 billion, I would say the Chevrolet Camaro has been advertised pretty heavily.

Plus, I've seen the Camaro pop up in several different TV shows over the past couple seasons, so I would say GM and Chevrolet are doing a pretty good job at advertising our beloved cars.

And I haven't even mentioned the several TV ads I've seen so far for Chevrolet in general that had quick shots of the Camaro in them.

I think, though, I have only seen one full commercial devoted entirely to the Camaro. So, if that's what you think sells cars, then I suppose Chevrolet hasn't done a very good job in that respect

All-in-all, I would say the odds are pretty well stacked against the Challenger and Mustang. Though, the Mustang has always been a very popular brand name, but I would think that the money Ford is currently putting into TV advertising is to try and make up ground with the major advantage the Camaro has already staked.

Amn_Bly · 05-08-2010, 12:53 PM

I agree with CamaroSkooter, there are many movies and tv shows that have the camaro in it. Chevy's new "may the best car win" commercials have had a short, very short spot for the camaro. But i do like chevy motto very to the point. Also the camaro has been on top for about a year now, why would you need to advertise the best selling thing out there?

MikeSVX · 05-08-2010, 12:59 PM

I have seen commercials for Camaros, and Corvettes.

navmaxlp · 05-08-2010, 01:37 PM

Quote:

Originally Posted by MikeSVX

I have seen commercials for Camaros, and Corvettes.

I have as well but, only recently.

*The_Blur* · 05-08-2010, 01:46 PM

The Mustang needs advertising. After blowing all that money on a mediocre redesign in 2010 only to get outsold month after month, Ford needs to recoup that money. Add to that the expense of putting out a new powerhouse under the hood. Ford needs the Mustang to sell. Right now, the Camaro is still more desirable to the casual buyer.

jshaf · 05-09-2010, 08:09 AM

Quote:

Originally Posted by BackinBlackSS/RS

I have not seen one Mustang commercial.

Think it was on during american Idol, showed a dark grafite one speeding throu the streets of a city with some kind of modern rock song playing. have only seen it once though

Matster · 05-09-2010, 08:23 AM

I know most have already seen this a 1000 times, but I still like it, although it never made it to TV.

Number 3 · 05-09-2010, 08:32 AM

The only thing you are missing is why you advertise.

Now you can certainly make an argument that GM should use the Halo effect of hot cars like the Camaro and Corvette for overall image, but the reason to advertise is to make potential customers aware of you product so that they will want to purchase it. And as of right now, Oshawa is running full bore to satisfy demand for the Camaro.

So if it were your business, would you spend millions to make a commercial and millions more to air it when you wouldn't sell even one more Camaro because of it?

But there has always been discussion on using the Halo cars to do just that, create a Halo for Chevy. We'll see if that happens a bit more with some of the new marketing moves in GM Leadership. I, for one, hope so.

hollywoodGU · 05-09-2010, 08:33 AM

You only ever see the V6 Camaro in the ads tho, Never the V8....I wonder where they will go with that when the Z28 makes in re-appearance.

05-08-2010, 06:08 AM	#1
Sean_W Drives: 2010 IOM SS/RS Join Date: Dec 2008 Location: St. Louis, MO Posts: 659	Sports car advertising taking a turn, but still confused why no Camaro Commercial Hello, Ok, so it's common knowledge that most car companies don't advertise their sport cars and such. We never saw commercials for Firebirds, Camaros (past and present), Corvettes. But now, ford is advertising the new mustang really hard. What makes this car different from other coupes they wouldn't have advertised in the past. Is Chevy hurting themselves by not advertising the Camaro, if just for the fact that their compitition is doing just that? Wouldn't the mustang fall under that "We don't need to advertise this" category? So what am I missing? __________________ Sean W 2SS/RS Inferno Orange Metalic & Cyber Grey Stripes My Homepage http://titanic-model.com

05-08-2010, 12:03 PM	#5
2010 SSRS Drives: 3 V8 Camaros Join Date: May 2009 Location: The Ocean State Posts: 111,187 View My Garage	I would like to see more Camaro commercials __________________ Jannetty Racing JRE Street Package

05-08-2010, 12:53 PM	#7
Amn_Bly Drives: IBM 2LT A6 Join Date: Dec 2009 Location: PA, USA Posts: 133 View My Garage	I agree with CamaroSkooter, there are many movies and tv shows that have the camaro in it. Chevy's new "may the best car win" commercials have had a short, very short spot for the camaro. But i do like chevy motto very to the point. Also the camaro has been on top for about a year now, why would you need to advertise the best selling thing out there? __________________ 2LT, A6 MRT v2 March 27, 2010 - Delivered.

05-08-2010, 01:46 PM	#10
The_Blur Moderator Drives: 2018 Harley-Davidson Street Bob Join Date: Nov 2007 Location: San Diego Posts: 14,769	The Mustang needs advertising. After blowing all that money on a mediocre redesign in 2010 only to get outsold month after month, Ford needs to recoup that money. Add to that the expense of putting out a new powerhouse under the hood. Ford needs the Mustang to sell. Right now, the Camaro is still more desirable to the casual buyer. __________________ RDP Motorsport//GEN5DIY//Cultrag Performance//JPSS//Rodgets Chevrolet// Operation Demon//Buy at Invoice//RACECARWEAR RESPECT ALL CARS. LOVE YOUR OWN. warn 145:159 ban

05-09-2010, 08:23 AM	#12
Matster Drives: 2010 2SS/RS IOM/IOM #3625 Join Date: Jun 2008 Location: Greater Toronto Area Posts: 1,902 View My Garage	I know most have already seen this a 1000 times, but I still like it, although it never made it to TV. __________________ 666 EVIL RWHP BUILT AND TUNED BY SHIFTED PERCEPTIONS INC.(SPi) 416 Forged Stroker, E-Force Supercharger, Blower Cam, Rotofab CAI, Stainless Works 2" LT Headers and 3" Exhaust, LPE ZR1 Twin Disc Clutch, DSS 1400 HP Axles, Pfadt Performance Kit Stage 3.

05-08-2010, 06:26 AM	#2
Bryan Drives: SIM 2SS/RS M6 Join Date: Oct 2009 Location: Orlando, FL Posts: 279	camaro is kicking their asses in sales at the moment. They need to get some of that back.

05-08-2010, 11:58 AM	#3
SSyanide Drives: 2010 Camaro SS/RS Join Date: Sep 2009 Location: NC Posts: 258	The 4th gen Trans Am actually had some of the best modern muscle car commercials I can remember. I think the car companies don't spend money on advertising the muscle cars now because the fan/buyer base is already established, it's the everyday cars they sell that need promoting and hence, get all the $$$ and TV time.

05-08-2010, 12:00 PM	#4
BackinBlackSS/RS Go Blue!!!!! Drives: 2012 Cruze LT Join Date: Mar 2009 Location: Indiana Posts: 23,290	I have not seen one Mustang commercial.

05-08-2010, 12:37 PM	#6
CamaroSkooter Retarded One-Legged Owl Drives: 2010 Black Camaro 2SS Join Date: Oct 2008 Location: San Antonio, TX Posts: 9,745	Hmm, I dunno, you might have heard of those two movies, you know, Transformers and Transformers 2. What was that, 2 or 3 hours of total advertising for the Camaro? And considering the two movies pulled in a total gross of over $1.5 billion, I would say the Chevrolet Camaro has been advertised pretty heavily. Plus, I've seen the Camaro pop up in several different TV shows over the past couple seasons, so I would say GM and Chevrolet are doing a pretty good job at advertising our beloved cars. And I haven't even mentioned the several TV ads I've seen so far for Chevrolet in general that had quick shots of the Camaro in them. I think, though, I have only seen one full commercial devoted entirely to the Camaro. So, if that's what you think sells cars, then I suppose Chevrolet hasn't done a very good job in that respect All-in-all, I would say the odds are pretty well stacked against the Challenger and Mustang. Though, the Mustang has always been a very popular brand name, but I would think that the money Ford is currently putting into TV advertising is to try and make up ground with the major advantage the Camaro has already staked.

05-08-2010, 12:59 PM	#8
MikeSVX The magic smoke genie.... Drives: Jewels (2010 RJT 1SS) Join Date: Dec 2009 Location: Escondido, CA Posts: 2,294	I have seen commercials for Camaros, and Corvettes.

05-09-2010, 08:32 AM	#13
Number 3 Hail to the King baby! Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008 Location: Illinois Posts: 12,169 View My Garage	The only thing you are missing is why you advertise. Now you can certainly make an argument that GM should use the Halo effect of hot cars like the Camaro and Corvette for overall image, but the reason to advertise is to make potential customers aware of you product so that they will want to purchase it. And as of right now, Oshawa is running full bore to satisfy demand for the Camaro. So if it were your business, would you spend millions to make a commercial and millions more to air it when you wouldn't sell even one more Camaro because of it? But there has always been discussion on using the Halo cars to do just that, create a Halo for Chevy. We'll see if that happens a bit more with some of the new marketing moves in GM Leadership. I, for one, hope so. __________________ "Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley

05-09-2010, 08:33 AM	#14
hollywoodGU Drives: 1999 Firebird Formula Join Date: Jan 2009 Location: Monmouth, OR Posts: 656 View My Garage	You only ever see the V6 Camaro in the ads tho, Never the V8....I wonder where they will go with that when the Z28 makes in re-appearance.

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