What Was The Mission Of Chevy When They Built The Camaro?

[NSANEBLK]

Hopefully they are also trying to win back some of the brand recognition and loyalty they have squandered over the years. It is so cool to see the young kids (and big kids) get excited about a car. At summer camp my 8 year old is known as the kid with "that awesome car" and the counselors still ooh and aah over it after 2 years.

[KILLER74Z28]

Originally Posted by Renegade

Chick magnet? Speed demon? or affordable car for the average american who can't afford a porsche or bmw? Fill me in..

I believe they created a mechanical version of one of these...

[Bonanza7]

The goal? Sell cars, make money and profit. Only reason to make any car.

[Bonanza7]

Originally Posted by Renegade

Alot people still upset about the Pontiac thing..

I am one of them. Should have dumped the Buick granny wagons and kept Pontiac

[FenwickHockey65]

Originally Posted by dshep214

Try to come back from the bailout. Shouldn't have ever quit making sports cars that's where the money is. If they only sold sports cars and trucks they would prolly be doing even better lol

Trucks yes. Sports cars? Camaro is profitable but most performance vehicles are low-volume niche products.

[FenwickHockey65]

Originally Posted by Bonanza7

I am one of them. Should have dumped the Buick granny wagons and kept Pontiac

Dump a highly profitable, globally recognized and successful brand with a laser-focused lineup and one of the highest conquest rates in the industry and keep a brand that had zero global presence outside North America and sold a metric crapload of units to fleet every year?

Yeah, that makes sense.

[PYROLYSIS]

Originally Posted by FenwickHockey65

Dump a highly profitable, globally recognized and successful brand with a laser-focused lineup and one of the highest conquest rates in the industry and keep a brand that had zero global presence outside North America and sold a metric crapload of units to fleet every year?

Yeah, that makes sense.

How is selling a lot of units to rental companies not profitable? A buyer is a buyer right? I don't understand why it's so different from selling to an individual, unless they're just giving them away when they sell in bulk.

[FenwickHockey65]

Originally Posted by PYROLYSIS

How is selling a lot of units to rental companies not profitable? A buyer is a buyer right? I don't understand why it's so different from selling to an individual, unless they're just giving them away when they sell in bulk.

You answered your own question.

Selling to retail is more profitable than selling to fleet.

[Renegade]

Originally Posted by KILLER74Z28

I believe they created a mechanical version of one of these...

Attachment 413650

Got to love pitbulls.

[myold88]

Originally Posted by Renegade

Chick magnet? Speed demon? or affordable car for the average american who can't afford a porsche or bmw? Fill me in..

I guess nobody reads books anymore.
Read: "Camaro, A Legend Reborn" by Larry Edsall.
It's all there. Scott Settlemire signed my copy 1/23/10.

[RJT Impala]

Originally Posted by FenwickHockey65

You answered your own question.

Selling to retail is more profitable than selling to fleet.

There's an old business axiom, " Loose a little on each and make it up in volume." That's the bottom line in mass production and market share. Too many businesses want to maximize profit on each individual sale. Talk about dealer mark-ups here!

[heRS]

Originally Posted by RJT Impala

There's an old business axiom, " Loose a little on each and make it up in volume." That's the bottom line in mass production and market share. Too many businesses want to maximize profit on each individual sale. Talk about dealer mark-ups here!

Here's another way to say it "a quick nickel beats a slow dime every time". GM wanted my business. They built a car that finally made me happy to buy a new car. Mission accomplished.