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Old 11-12-2016, 11:17 AM   #1
Malice
 
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I don't get "haggling" new car prices

I'm 33 years old. I've bought my fair share of cars. Mostly used, but a few new cars. I've haggled and bargained when buying used cars, but I don't understand how to haggle for a new car.

I custom ordered my 2010 Chevy camaro SS in 2008, and took delivery in 2009. It was right in the beginning of the 5th gen camaro craze, when dealers were charging $10,000 markups, and people were paying them. I paid MSRP for my camaro. That seemed fair, since it was a very, very high demand car in the fall of 2009.

I bought a new 2009 ford focus in 09 as well. When I started "negotiations" the salesman threw out a price $3,000 below invoice, and then added on some incentives. I drove out of the dealer with a brand new car that I paid $13,500 for, including tax/tag/title, and the MSRP was $16,800. I didn't haggle. I just said OK. Did I get swindled? IDK.

I'm looking at a new 2016 ford fiesta now as a daily commuter car. The MSRP is $17,700. Once again, the salesman's starting price is low at $14,200. Truecar, KBB, USAA, etc, all say that the "fair market price" for this car is $15,500 with the options it has equipped.

How do I haggle with this guy? He's already cutting me a deal, right?
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Old 11-12-2016, 03:27 PM   #2
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Just like a job offer ask for a better deal every time. Imply you're going elsewhere. I've done this on every deal every which way. Sounds like a great deal already? Go for ten percent. Ask for 13000 and add that you'll buy it then and there.
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Old 11-12-2016, 06:11 PM   #3
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If it is already that far below what Trucar and KBB says is fair, just buy it. You're going to go through the hassle of shopping the guys numbers and in the end get a better deal by maybe $100 bucks. Dealers are doing their best to take haggling out of the equation by giving bottom dollar prices up front.
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Old 11-12-2016, 06:24 PM   #4
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We've never haggled. Just tack on employee pricing and GM card and hand over the keys.
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Old 11-14-2016, 12:51 PM   #5
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There are times to haggle and times not to haggle in my opinion.

Some people will want to haggle always, even if its already an incredible deal. Without haggling they will just feel like they could have done better and that's perfectly understandable.

In your case, if you are happy with the price, and it seems fair, and you don't feel a need to haggle, then don't.

But there are plenty of cases when someone should haggle. For instance right now if you were to find a leftover 2016 Camaro on a lot, and that dealer is still not coming far enough off MSRP, but you want that car, you haggle, you walk, and then you wait for them to respond.
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Old 11-14-2016, 01:09 PM   #6
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My first car I bought I haggled and got them to drop nearly 4K off the asking price. So far that is the only car I've been able to successfully negotiate the price on. I think any new car you should just pay the price so long as it's MSRP or below it. Above MSRP then find a new dealership, don't even bother haggling.

Now on used cars it's a different story because you will have things that could knock the price lower. In my case it was the fact that the car had been in an accident but the accident wasn't on carfax.

Don't get me started on carfax reports...
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Old 11-14-2016, 01:10 PM   #7
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The last 3 new vehicles I bought, the starting dealer price was pretty good. They didn't budge from sticker on my '16 z06 which I pretty much knew before I started. But you can always ask for something even if it's for 6-8 oil changes for any vehicle you have. Or have them drop/reduce the 'advertising fee' they always add on. Those don't really cost them much.
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Old 11-14-2016, 01:20 PM   #8
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The last few new cars I've bought, I contacted multiple Dealers on line and let them battle it out!
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Old 11-14-2016, 01:29 PM   #9
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Quote:
Originally Posted by Malice View Post
I'm looking at a new 2016 ford fiesta now as a daily commuter car. The MSRP is $17,700. Once again, the salesman's starting price is low at $14,200. Truecar, KBB, USAA, etc, all say that the "fair market price" for this car is $15,500 with the options it has equipped.

How do I haggle with this guy? He's already cutting me a deal, right?
That sounds like a great price. Obviously since it's a 2016, Ford is probably throwing a ton of incentives for the car, and you are reaping the benefits. It's probably not worth trying to negotiate further down, but maybe you can squeeze out some free oil changes or something if you want to feel like you won a little.
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Old 11-14-2016, 01:58 PM   #10
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Quote:
Originally Posted by ChibiBlackSheep View Post
That sounds like a great price. Obviously since it's a 2016, Ford is probably throwing a ton of incentives for the car, and you are reaping the benefits. It's probably not worth trying to negotiate further down, but maybe you can squeeze out some free oil changes or something if you want to feel like you won a little.
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Old 11-14-2016, 04:33 PM   #11
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I usually do some research after deciding which model I am buying.
That includes hitting sites like this, and others, to see what they have paid; the GM Family First Site, to see what employees pay; scoring or trying to score a 1000 or 1500 private offer. I make sure I know what rebates are out there. And all incentives.
Employee price less any rebates is about as good a it gets. Or use a Private Offer if I have one.
I search the dealer network myself to find my next car or truck (Mostly Cars.com) , and then visit that particular dealer( to eliminate the dealer trade scenario) and just deal with the poor son-of a-gun that has been stuck with the vehicle in his inventory. Usually the 26th-28th of the month. Usually go in 3-4 hours before closing.
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Old 11-24-2016, 08:36 AM   #12
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Quote:
Originally Posted by ChibiBlackSheep View Post
That sounds like a great price. Obviously since it's a 2016, Ford is probably throwing a ton of incentives for the car, and you are reaping the benefits. It's probably not worth trying to negotiate further down, but maybe you can squeeze out some free oil changes or something if you want to feel like you won a little.
Yeah, maybe. The dealer will throw in the advertised incentives, rebates, customer cash, etc. right away. Sometimes there are dealer incentives that are not advertised. Some dealers will hold back on these in case the customer needs a little more "push" to buy the car.

The last thing a dealer wants to do is discount the car beyond what they are getting reimbursed for from the factory.
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Old 11-24-2016, 10:17 AM   #13
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Dealers years ago (Pre reorg) were far more independent than today so deals could be had. Today, the deal is the deal, like it or not. That said, watch for another big selloff at this model year end again because they are not selling....my $.02.
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Old 11-24-2016, 12:15 PM   #14
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Most of the time I haggle is when they are priced at or above MSRP or KBB/black book value. Some dealers will slap a higher price to make a big profit, others, especially the ones that don't haggle have either superb customer service, or a service department that is very productive. That is where they make the money, on services. So there is no need to mark up the car price.
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