Where is the marketing? - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

KatarHol · 06-20-2009, 01:48 PM

Other than Dr Pepper 12 pack boxes and that stupid airport sketch ad (which might as well be invisible),where is the marketing?????? I've seen 3 different Mustang ads,a bunch of 370Z ads and both print and TV ads for the Genesis.

JoeySS/RS · 06-20-2009, 01:50 PM

Its called Transformers 2 ... get with the times.

Just kidding, but I haven't seen any Mustang Adds or 370Z adds, the Genesis has a couple on the tube.

The Camaro will sell itself. Do you ever see any M3 commercials.

novajess1972 · 06-20-2009, 01:55 PM

Quote:

Originally Posted by JoeySS/RS

Its called Transformers 2 ... get with the times.

Just kidding, but I haven't seen any Mustang Adds or 370Z adds, the Genesis has a couple on the tube.

The Camaro will sell itself. Do you ever see any M3 commercials.

Road_Warrior85 · 06-20-2009, 02:15 PM

Until GM can catch up with the preorders and existing orders..... why waste money advertising a car that is selling itself quite well already.

Now once they get caught up on the orders and actually start producing lot cars..... THEN they should put some money out there to advertise.

I'm not CEO or anything, so I dont know much about big business decisions......but I am a cheap ass.... and thats the way I would do it if it came down to spending money.

SirBrad · 06-20-2009, 02:16 PM

Yeah there is no point in marketing it...they're still trying to catch up with orders. The car is selling itself...maybe next spring or late winter we'll start to see some more advertising.

Number 3 · 06-20-2009, 02:18 PM

There is marketing and there is advertising. You are confusing the two.

Corvette has had only 2 commercials since the C4.

But strangely, the Camaro has been on so many magazine covers over the past few months and as stated it does have a major movie role coming up. And you are here talking Camaro so I am not sure what you are concerned about. There isn't a contest between Camaro and Mustang for who pays for more TV commercials is there?

Advertising is a part of marketing. Both are intended to build brand awareness. And TV commercials are just one way to do that. And I don't think TV spots carry the same weight they used to in that regard.

Oh and I did get a nice Camaro brochure in the mail today. Does that count?

PQ · 06-20-2009, 02:22 PM

Marketing? Here it is.

Rockies4 · 06-20-2009, 02:32 PM

Currently, demand is higher than supply. Just look around on this site. There are guys here that have been waiting for a long time and patiently. It would be a huge mistake/plunder on GM's part to market a product that is already selling itself.

So instead of spending money, that they don't have on commercials, they are using the cash to rebuild the company, so GM can last for many years to come.

The Camaro is the "cash cow" for General Motors just like the "K Car" was for Chrysler when it was rebuilding during the early 80's. With this new steady cash flow, GM can put money into research and development for small green cars that will eventually replace the Camaro.

CWI · 06-20-2009, 02:33 PM

Quote:

Originally Posted by KatarHol

Other than Dr Pepper 12 pack boxes and that stupid airport sketch ad (which might as well be invisible),where is the marketing?????? I've seen 3 different Mustang ads,a bunch of 370Z ads and both print and TV ads for the Genesis.

Coming soon, to a theater near you.

*CamaroSpike23* · 06-20-2009, 04:05 PM

besides all the auto magazines (motortrend, C&D, GMHTP, and others), ive seen quite a few camaros posted over different magazines. I started a thread a few months ago about AAA using the camaro in their advertising. plus the Avis Camaros are advertised on United Airlines and Luftansa SkyMall catalogs. and if you want to do the math on how many different airplanes they have flying each and every day and then factor in the number of passengers on those planes each and every day.... thats a donkey ass load of advertising. plus, you have the new TF movie coming out next wednesday. and the ever-growing population of owners out driving their cars around.

Number 3 · 06-20-2009, 04:07 PM

Quote:

Originally Posted by irpq11

Marketing? Here it is.

And that it is, good sir!!!!!

06-20-2009, 01:48 PM	#1
KatarHol Drives: '04 Mustang GT Join Date: May 2008 Location: TN Posts: 313	Where is the marketing? Other than Dr Pepper 12 pack boxes and that stupid airport sketch ad (which might as well be invisible),where is the marketing?????? I've seen 3 different Mustang ads,a bunch of 370Z ads and both print and TV ads for the Genesis.

06-20-2009, 02:15 PM	#4
Road_Warrior85 Drives: IBM 2SSRS, 12 Jeep Wrangler 4door Join Date: May 2009 Location: Eastern NC/South AL Posts: 776	Until GM can catch up with the preorders and existing orders..... why waste money advertising a car that is selling itself quite well already. Now once they get caught up on the orders and actually start producing lot cars..... THEN they should put some money out there to advertise. I'm not CEO or anything, so I dont know much about big business decisions......but I am a cheap ass.... and thats the way I would do it if it came down to spending money. __________________

06-20-2009, 02:18 PM	#6
Number 3 Hail to the King baby! Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008 Location: Illinois Posts: 12,171 View My Garage	There is marketing and there is advertising. You are confusing the two. Corvette has had only 2 commercials since the C4. But strangely, the Camaro has been on so many magazine covers over the past few months and as stated it does have a major movie role coming up. And you are here talking Camaro so I am not sure what you are concerned about. There isn't a contest between Camaro and Mustang for who pays for more TV commercials is there? Advertising is a part of marketing. Both are intended to build brand awareness. And TV commercials are just one way to do that. And I don't think TV spots carry the same weight they used to in that regard. Oh and I did get a nice Camaro brochure in the mail today. Does that count? __________________ "Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley

06-20-2009, 02:22 PM	#7
PQ Booooosted. Drives: 2010 Supercharged SS Join Date: Apr 2008 Location: Mobile, AL Posts: 36,716 View My Garage	Marketing? Here it is. __________________

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06-20-2009, 01:50 PM	#2
JoeySS/RS Drives: 2010 Chevy Camaro 2SS / RS Join Date: May 2009 Location: Vancouver, BC Posts: 87	Its called Transformers 2 ... get with the times. Just kidding, but I haven't seen any Mustang Adds or 370Z adds, the Genesis has a couple on the tube. The Camaro will sell itself. Do you ever see any M3 commercials.

06-20-2009, 02:16 PM	#5
SirBrad The Captain Drives: 2010 2LT/RS SIM Join Date: May 2009 Location: Freehold, NJ Posts: 1,499	Yeah there is no point in marketing it...they're still trying to catch up with orders. The car is selling itself...maybe next spring or late winter we'll start to see some more advertising.

06-20-2009, 02:32 PM	#8
Rockies4 Drives: PT Cruiser 02 Join Date: Jan 2009 Location: Santa Maria, California Posts: 791	Currently, demand is higher than supply. Just look around on this site. There are guys here that have been waiting for a long time and patiently. It would be a huge mistake/plunder on GM's part to market a product that is already selling itself. So instead of spending money, that they don't have on commercials, they are using the cash to rebuild the company, so GM can last for many years to come. The Camaro is the "cash cow" for General Motors just like the "K Car" was for Chrysler when it was rebuilding during the early 80's. With this new steady cash flow, GM can put money into research and development for small green cars that will eventually replace the Camaro.