06-10-2010, 09:11 PM | #141 | |
Quote:
Like a few, I just don't see how hard it is for some people to understand what chevy is doing.. |
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06-10-2010, 09:14 PM | #142 |
The Krazzy bytch
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I own 2 CHEVY Corvettes, 3 CHEVY Camaros, 2 CHEVY trucks & two BUICKS lol
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Heart breaks everyday when you cant take care of your family because you are unemployed, cant give your family what you want or what they need
I am not a man I have boobies. Cars are like women, If you treat her rough shes going to complain & you will hear about it. If you treat her right she will purrrrrrrrrrrrr Current cars owned , 72 Skylark vert,86 fiero GT Sold , 87 Iroc-z (sold), 90 Vette Vert SOLD , 95 Z28, 99 Silverado K1500 Totaled, 2010 CGM Camaro 2ss/rs (had to sell & I hate it ) ,2012 Cruze LT repoed. Current current list lol 2006 Silverado 2500hd. |
06-10-2010, 09:15 PM | #143 |
Drives: Silver LS Join Date: Aug 2009
Location: Silsbee, Texas
Posts: 193
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It's basic branding - focus on the product - Chevrolet and avoid all the other appellations. It is difficult and unwise to stake your claim, plant your flag, and brand a whole bucket full of identities.
Let the various appellations stay in use or disappear...new ones will come all the time. Chevrolet, Chevy, bowtie, "The General", 'Maro (yuck)-the marketing guys aren't going to get caught up in that because its unfocused and has limited appeal. The brand is everything and the brand is Chevrolet. |
06-10-2010, 09:19 PM | #144 |
Drives: Impressive. Scary tends to impress. Join Date: Mar 2010
Location: Dallas
Posts: 339
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Threads like this always remind me how easily the general public can be mislead and manipulated.
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06-10-2010, 09:33 PM | #145 |
Hopefully this does spread to coke and coca cola problems? They actually use both brands on their product. Spend more time on z28 build please.
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06-10-2010, 09:40 PM | #146 | |
Drives: Cybergray 1SS Join Date: May 2010
Location: Temple - West GA
Posts: 565
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Quote:
In the south, its all "Coke." "Hey what kind of Coke do you want?", "A Mountain Dew", "Aw-ight"
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"Thou shalt not covet thy neighbor's SS"
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06-10-2010, 09:49 PM | #147 |
Drives: 2008 Mustang GT Join Date: Jul 2009
Location: Houston, TX
Posts: 43
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"That thing got a HEMI in it?"
lolz So stupid. |
06-10-2010, 09:51 PM | #148 |
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This can't be an effective way to spend bail-out money. From a web marketing standpoint, it's completely idiotic. Keep both URLs, continue to use both names online and in printed media...
As a compromise, use Chevrolet when referring to basic transportation, family (read boring) and luxury vehicles and Chevy for performance/fun vehicles...
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06-10-2010, 09:58 PM | #149 |
I, for one, think it's about damn time they stopped using Chevy - I keep forgetting what it actually stands for. AND they need to start calling our cars ITS correct name - Camarolet.
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I generally drive the speed limit, I just get to it quickly.
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06-10-2010, 10:06 PM | #150 |
Camaro6 2016-2018
Drives: sometimes Join Date: Mar 2008
Location: Phoenix
Posts: 18,450
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It has nothing to do with bailout money. They're going to call Chevrolet's, Chevrolet's in their commercials.
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06-10-2010, 10:22 PM | #151 |
Drives: 2010 2SS/RS Transformers Edition Join Date: Dec 2009
Location: Clarksville, TN
Posts: 68
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So...Now what? We refer to them as the Manufacturer formerly known as Chevy?
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2010 2SS/RS Transformers Edition w/ sun roof. Delivered 7 Dec 2009 2012 Transformers bumper vinyl| Rear tire vent vinyl by SLP|Airaid CAI|Kooks headers w/ high flow cats, Borla S type cat back| Customized tune from Lew, Dyno'd 421HP and 375TQ at 4600' and 82ºF |
06-10-2010, 10:25 PM | #152 |
Drives: 2010 Camaro 1LT Join Date: Jun 2010
Location: The Original Bull-City
Posts: 2
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Whoa... Chevy Stands for Chevrolet?
Im kinda deciding whats the point of this... Like confusing Caroline and "Carolin" Really worth all this publicity? |
06-10-2010, 10:30 PM | #153 |
Paul
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This is the same thing all new "Marketing" people are doing. In working in Architectural firms a lot of them sound like Lawyers. they usually comprise of the principals names. which is typically foreshortened to the first letter of the name abbreviation. I have seen amny firms do this, but in their official marketing material they always go by the complete name. Anytime an employee would reference who they represent they had to mention the entire name, but internally it was always the 2-4 letter abbreviation. I think this is all they are getting at.
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06-10-2010, 10:37 PM | #154 | |
Moderator.ca
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Quote:
Splitting the advertising ... what luxury vehicles does Chevy offer? The Malibu? The Impala? And where do you make the distinction between boring and fun? Cobalt LT would be boring, but what about the 260 hp Cobalt SS?
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Note, if I've gotten any facts wrong in the above, just ignore any points I made with them
__________________ Originally Posted by FbodFather My sister's dentist's brother's cousin's housekeeper's dog-breeder's nephew sells coffee filters to the company that provides coffee to General Motors...... ........and HE WOULD KNOW!!!!__________________ Camaro Fest sub-forum |
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