06-10-2010, 08:19 AM | #1 | ||
Banned
Drives: 2010 Chevy Equinox LS Join Date: Aug 2007
Location: South Bend, Indiana
Posts: 799
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Very poorly worded memo from GM - no more use of the term "Chevy"
As reported on CAMARO5 HOMEPAGE.
GM wants people to start saying "Chevrolet" instead of "Chevy".... or maybe not? Quote:
Quote:
Last edited by DGthe3; 06-11-2010 at 07:30 PM. Reason: added GM video |
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06-10-2010, 08:53 AM | #2 |
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This coming from a company that would spell employee "employe" to save printing costs.
I'm not sure if that is still done, but hey, Chevy could save on printing costs as well. |
06-10-2010, 09:12 AM | #3 |
The Mark of Excellence
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A huge waste of time.
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06-10-2010, 09:17 AM | #4 |
o come on
Drives: 06 GTO Join Date: Nov 2008
Location: Naples FL
Posts: 437
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Apparently is was a slow day in the advertising department.
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06-10-2010, 09:24 AM | #5 |
Moderator
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I sometimes wonder how some people keep their jobs. Discussing this with the media was incredibly stupid. I can understand brainstorming in the marketing department, but discussing these kinds of ideas with the media can only have bad outcomes.
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06-10-2010, 10:20 AM | #6 |
Banned
Drives: 2010 Chevy Equinox LS Join Date: Aug 2007
Location: South Bend, Indiana
Posts: 799
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Its cuz they paid back their loan and now they are using their own money.
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06-10-2010, 10:28 AM | #7 |
Drives: 92 Luminadead/01 Dakota/97 F150 4x4 Join Date: Jul 2009
Location: Eastern, Ky
Posts: 3,789
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WIF, just how dumb do they think people are?
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06-10-2010, 10:32 AM | #8 |
Drives: 2009 CTS, 2008 Solstice GXP Join Date: Oct 2008
Location: Keller, TX
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GM on facebook just sent out a message about this saying that they are not "dropping" the use of Chevy. It's part of their heritage...blah, blah, blah.
More job shake ups in Marketing |
06-10-2010, 10:34 AM | #9 |
Drives: 2010 Camaro/08 Tundra Join Date: Feb 2009
Location: Little Rock Arkansas
Posts: 797
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OMG!!! How stupid can they be?
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06-10-2010, 10:35 AM | #10 |
Drives: fanboys and ass kissers crazy. Join Date: May 2008
Location: Ottawa, Ontario
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Marketing is an absolute mess right now....
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06-10-2010, 10:41 AM | #11 |
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http://www.gminsidenews.com/forums/f...evy-use-92674/
Official statement from GM. Basically they just want to start marketing with "Chevrolet." They don't care if people still say "Chevy."
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06-10-2010, 10:42 AM | #12 |
They pay some idiot the equivalent of 10 new Chevy Camaros to come up with that dumb idea.
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06-10-2010, 10:53 AM | #13 | |
Drives: 2010 IBM 1SS (Former) Join Date: Feb 2009
Location: NoVA
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Quote:
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06-10-2010, 11:04 AM | #14 |
Downright Upright
Drives: Daily Join Date: Apr 2009
Location: Cruisin'...
Posts: 4,145
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Let's see now..."JIMMY" (GMC nickname since "forever") is OK to say/use/market, but not "CHEVY"...?! "Chevy II" must have never existed...
Even "thinking out loud" has become a "crime"...?! One more chapter in the "they eat their young" saga of "Detroit"... |
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