10-09-2009, 08:27 PM | #1 | |
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It's Official: Ram Truck Brand Split Off From Dodge Brand; Good Idea?
Quote:
http://wot.motortrend.com/6565642/in...dea/index.html |
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10-09-2009, 08:41 PM | #2 |
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I think that Chrysler is looking at the success of the GMC brand and trying to make that sort of success part of the Ram's identity. By bundling it with Dodge, the focus of Dodge is too divided. They're good at trucks, so they tend to let cars slide. Now, they have no choice but to work hard on their worst assets and make them more competitive. Hopefully, this decision leads to great Chrysler cars and keeps the truck line as competitive as it has always been.
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10-09-2009, 08:44 PM | #3 |
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As much as I dislike most Chrysler product's, I wish them the best.
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10-09-2009, 09:20 PM | #4 |
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Doesn't work quite the way they make it sound here. The Ram brand is a kind of brand within a brand, with the trucks still being sold at Dodge dealers and with the Dodge name on them. Think of this as more of a corporate 'mental disconnect' that allows Dodge cars and trucks to take totally different directions, but still maintain an obviously beneficial connection, and you'll have the idea.
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10-09-2009, 09:23 PM | #5 |
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That's kinda what I figured it meant.
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