Route 66 Super Bowl Ad Contest Winner - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

tribone · 01-19-2012, 06:19 PM

Congratulations Zach! I love the video!

‘Chevy Happy Grad’ Wins Route 66 Super Bowl Ad Contest

· New York independent filmmaker created winning Camaro ad
· Advertisement to air during Super Bowl XLVI
DETROIT – “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest.
The ads had more than 32 million total online views between December 22 and January 14.
“We asked filmmakers to depict life’s journey and how Chevrolet is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.”
Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home in New Jersey during a weather window that offered Zach, his cast and crew only four hours to complete the project.
“My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said. “Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a Camaro as a graduation gift?”
Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York.
During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. “Chevy Happy Grad” and other ads from the contest can be viewed at Chevrolet’s You Tube channel.

caliguy · 01-19-2012, 06:35 PM

PWND!!

Earl · 01-19-2012, 06:45 PM

meissen · 01-19-2012, 06:49 PM

I love that ad - it's brilliant!

*Mindz* · 01-19-2012, 07:21 PM

Love it! Congrats on winning too.

YO-EL · 01-19-2012, 07:32 PM

My kids acted the same way when I bought mine home.. They thought it was for one of them!!!!

GREAT COMMERCIAL!!! WIN!!!

CrzyGamr2 · 01-19-2012, 08:28 PM

LMFAO!!

Buffnshine · 01-19-2012, 09:03 PM

Perfect

grocerygetter · 01-20-2012, 02:59 PM

that's awesome.

BowtieBelle · 01-20-2012, 03:02 PM

Love that ad. Glad it won.

Blade · 01-20-2012, 03:35 PM

The kid's a little annoying, but I enjoyed the Ad.

My favorite is still the two sons finding the Impala for their father. Makes me want to restore my Dad's 92 626, first car he bought brand new after living in the states for 11 years.

MackMan · 01-20-2012, 04:31 PM

I feel this way every time I get in my car.

Caspers2SSRS · 01-20-2012, 04:37 PM

Love it, too funny.......Congrats Zach

siriusdish · 01-20-2012, 04:41 PM

Yeah, lol

01-19-2012, 06:19 PM	#1
tribone Searchin' .... Drives: Powered by Bowtie Join Date: Jun 2008 Location: Camaroville Posts: 6,229 View My Garage	Route 66 Super Bowl Ad Contest Winner Congratulations Zach! I love the video! *‘Chevy Happy Grad’ Wins Route 66 Super Bowl Ad Contest* · New York independent filmmaker created winning Camaro ad · Advertisement to air during Super Bowl XLVI DETROIT – “Chevy Happy Grad,” an ad submitted by 26-year old Long Island resident Zach Borst, will be aired during the telecast of Super Bowl XLVI, beating out submissions by independent filmmakers from around the world as part of Chevrolet’s Route 66 Super Bowl ad contest. *The ads had more than 32 million total online views between December 22 and January 14.* *“We asked filmmakers to depict life’s journey and how* *Chevrolet* is there along the way,” said General Motors Global Chief Marketing Officer Joel Ewanick. “When I saw Zach’s spot, I had to laugh, because the situation is something many families can related to – expectation and reality. ‘Happy Grad’ clearly shows the passion that Chevrolet elicits.” Borst’s audience on Super Bowl Sunday is expected to exceed 110 million television viewers. “Chevy Happy Grad” was filmed on location near his home in New Jersey during a weather window that offered Zach, his cast and crew only four hours to complete the project. “My Dad was a cop and worked real hard to be able to buy his kids their first cars. They were used, but mine meant the world to me,” Borst said. “Then I wondered what it would look like if I got a brand new Camaro? I mean, after all, who wouldn’t want a *Camaro* *as a graduation gift?”* *Borst, an aspiring filmmaker, has been producing films since his childhood and founded his own production company, Goat Farm Films, based in New York.* During Chevrolet’s Route 66 Super Bowl ad contest, filmmakers from 32 countries submitted 400 scripts and 198 films for consideration. “Chevy Happy Grad” and other ads from the contest can be viewed at *Chevrolet’s You Tube channel*. __________________ -Guillermo My Pictures

01-19-2012, 06:35 PM	#2
caliguy Don't ask to pop my hood! Drives: it's loud....... Join Date: Jun 2011 Location: southern cali, Posts: 852	PWND!! __________________ *Limo tint rears, 35% sides \| B&G lowering springs \| BowTies Blacked out \| Red Footwells\|Dome Light\|Kicker 500Watts-Amp-Kicker 12" Ported Sub=BOOM\| Stillin Splitter \|Pssst 100 shot\|* *13.36 @102.7 @LVMS \|* *2010*.

01-19-2012, 06:49 PM	#4
meissen Founder - Michigan FBody Drives: 1994 Camaro LT1, 2012 Camaro 2SS/RS Join Date: Jun 2008 Location: New Haven, MI Posts: 2,599	I love that ad - it's brilliant! __________________ 2012 Camaro 2SS/RS L99 - *"Zooma"* 1994 Camaro LT1 A4 - *"Red Alert"* - v6-to-LT1 Swapped Cruiser; Cammed, Stalled, Enjoyed "Gone But Not Forgotten" 2016 Camaro 1LT A8 - "Elmo" 2014 Camaro 1LT M6 - "Cherry Bomb" 2012 Camaro 1LS M6 - "Clifford" Michigan FBody Association http://www.mifbody.com/

01-19-2012, 07:21 PM	#5
Mindz E.B.A.H. Drives: you wild... Join Date: Mar 2007 Location: In the happy padded room wearing a jacket that makes me hug myself... Posts: 18,421	Love it! Congrats on winning too. __________________ Blue Rush, 2010 SS [Car of the Week 3/22/2010] Traded in on...ZLZBUBB, 2013 ZL1

01-19-2012, 08:28 PM	#7
CrzyGamr2 Mid-Florida Camaro Club Drives: 2011 2LT/RS Join Date: Jan 2011 Location: Kissimmee, FL Posts: 2,593 View My Garage	LMFAO!! __________________ www.MidFloridaCamaroClub.com

01-19-2012, 06:45 PM	#3
Earl Account Suspended Drives: Camaro Join Date: Dec 2011 Location: USA Posts: 278

01-19-2012, 07:32 PM	#6
YO-EL Drives: none Join Date: Oct 2011 Location: sofa Posts: 109	My kids acted the same way when I bought mine home.. They thought it was for one of them!!!! GREAT COMMERCIAL!!! WIN!!!

01-19-2012, 09:03 PM	#8
Buffnshine So Cal Camaro5 Race Team Drives: '10 SS/RS, '06 HHR, '70 El Camino Join Date: Sep 2009 Location: Huntington Beach, CA Posts: 2,589 View My Garage	Perfect __________________ TEAM L99 - So Cal Camaro5 Race Team #27 9/5/09 Purchased #36962 Black 1SS/RS L99 "E-TCKT" Base Dyno 328hp/341tq @BBK meet Mods to Date: Window Tint 5% & 15%, ACC P13W Lighting, Adaptive DRL Harness, Ghost Armor, Lloyds "SS" Mats, Dash Plaque, Flowmaster Outlaw Exhaust, Drake Front Bowtie Delete, Stealth 3457 Chrome/Mirror Signal Bulbs, Grant Revolutions Steering Wheel, PFADT Sport Springs, Sway Bars, End Links, Trailing Arms, 4 Wheel Alignment, Hurst Auto Shifter and Paddle Shifter, Satin Black Rear Tail Light Bezels

01-20-2012, 02:59 PM	#9
grocerygetter instigator Drives: 2020 6.2 Trail Boss, 2022 XC90 Join Date: Jan 2010 Location: 72034 Posts: 3,979 View My Garage	that's awesome. __________________ -John S.

01-20-2012, 03:02 PM	#10
BowtieBelle They see me trollin'... Drives: 217 ci of fury; Chauffeured by SS Join Date: Jul 2011 Location: Oklahoma Posts: 13,876 View My Garage	Love that ad. Glad it won. __________________ "Never race anything you can't afford to light on fire and push off a cliff." -CamaroSpike 2011 Custom LT/RS: Bella's Build Thread

01-20-2012, 03:35 PM	#11
Blade Drives: 2016 Camaro 2SS BVM Join Date: Dec 2009 Location: Charlotte Posts: 4,689 View My Garage	The kid's a little annoying, but I enjoyed the Ad. My favorite is still the two sons finding the Impala for their father. Makes me want to restore my Dad's 92 626, first car he bought brand new after living in the states for 11 years. __________________ Formerly owner of: 2012 2SS/RS Build Thread - Totaled by red light runner 2010 LT/RS Build Thread - Traded in for 2012 2SS 2007 Acura TSX 1992 Oldsmobile Achieva V6 1992 Mercury Sable

01-20-2012, 04:31 PM	#12
MackMan Camaro CRAZY Drives: 2019 OC 1SS/1LE Join Date: Apr 2011 Location: Winchester, KY Posts: 3,202 View My Garage	I feel this way every time I get in my car.

01-20-2012, 04:37 PM	#13
Caspers2SSRS Caspers2SSRS Drives: Summit White 2010 2SS/RS Camaro Join Date: Jul 2010 Location: Somewhere north of a midlife crisis. Posts: 2,865	Love it, too funny.......Congrats Zach

01-20-2012, 04:41 PM	#14
siriusdish Drives: 2010 Camaro L99 Join Date: Oct 2009 Location: Erie PA Posts: 1,226	Yeah, lol __________________ 2010 L99 vararam intake, Vmax TB,Vmax Intake,TSP VVT 3 Cam,TSP underdrive pulley,Yank 3600,TM Cooler,ARH 2", High Flow cats, X-pipe, GM Pro mufflers, RX Catch Can,160 stat, BMR Trailing,toe,Cradle insert, Diff. Bushings, End links, Spohn-LCA's (Touring)Wheel spacer's. 422 rwhp Mustang Dyno http://www.youtube.com/watch?v=AaFNAhCL7Os

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