Fiat Could Kill off Dodge by 2016: Report - Page 2 - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

Number 3 · 07-02-2013, 06:34 PM

Have to keep in mind that when GM owned 20% of Fiat there were grand plans. Further have to keep in mind what Fiat wants to do as far as branding. Fiat is also Lancia, Alfa Romeo, Maserati annnnnd Ferrari (some strange financial relationship). So does Fiat envision that Lancia or Alfa can replace Dodge in the U.S. market? Only the VW group maintains a crap load of brands these days. Likely Fiat will attempt to bring Alfa here as GM hoped to. Does that replace Dodge? We'll see. Frankly I doubt it but 5 years ago would we have seen Pontiac and Mercury gone? Maybe not.

72MachOne99GT · 07-02-2013, 07:16 PM

Quote:

Originally Posted by Stew

No, Dodge is outselling the next highest seller under the Chrysler umbrella 2 to 1, so no, not including Ram. It would be like Ford killing the Ford brand or GM killing Chevrolet.

I mean

As many dodges as they are selling, I find it difficult to believe they'd give a new identity to almost all of their models.

Charger, avenger, challenger, not to mention vans and stuff... are they all going to be labeled under something different.. I doubt it

TastyBake · 07-07-2013, 01:32 PM

I doubt they will give up that HUGE brand loyalty "just because". The goal is to sell cars.

They're just going to bring alpha romeo cars over and label them Dodge.

Too bad they can't get rid of the Chrysler brand. It only has the 300 and 200.

07-02-2013, 06:34 PM	#15
Number 3 Hail to the King baby! Drives: '19 XT4 2.0T & '22 VW Atlas 2.0T Join Date: Dec 2008 Location: Illinois Posts: 12,171 View My Garage	Have to keep in mind that when GM owned 20% of Fiat there were grand plans. Further have to keep in mind what Fiat wants to do as far as branding. Fiat is also Lancia, Alfa Romeo, Maserati annnnnd Ferrari (some strange financial relationship). So does Fiat envision that Lancia or Alfa can replace Dodge in the U.S. market? Only the VW group maintains a crap load of brands these days. Likely Fiat will attempt to bring Alfa here as GM hoped to. Does that replace Dodge? We'll see. Frankly I doubt it but 5 years ago would we have seen Pontiac and Mercury gone? Maybe not. __________________ "Speed, it seems to me, provides the one genuinely modern pleasure." - Aldous Huxley

07-07-2013, 01:32 PM	#17
TastyBake Drives: 2011 Camaro 2LT/RS Black Join Date: Nov 2011 Location: Ohio Posts: 973	I doubt they will give up that HUGE brand loyalty "just because". The goal is to sell cars. They're just going to bring alpha romeo cars over and label them Dodge. Too bad they can't get rid of the Chrysler brand. It only has the 300 and 200.