Chevrolet signs Tim Allen as brand's new voice - Camaro5 Chevy Camaro Forum / Camaro ZL1, SS and V6 Forums

camaro5 · 09-03-2010, 05:31 PM

GM Press Release:

Quote:

Tim Allen to be the Voice of Chevrolet

- Actor's Voice to be Prominent in Television Advertising
- Debuts Sept. 7 in TV Spots for the All-New Chevrolet Cruze

DETROIT – Television and movie star Tim Allen will be the voice of Chevrolet, beginning with the TV advertising for the all-new 2011 Chevrolet Cruze. The first ads for the Cruze will air next Tuesday, Sept. 7, Chevrolet announced today.

"Tim Allen brings the right combination of a recognizable voice with the credibility, likeability and humor that will connect with viewers," said Joel Ewanick, vice president, U.S. marketing, General Motors. "His passion for all things cars makes him the perfect match for the Chevrolet brand."

Allen is best known for his work in television's "Home Improvement" and movies including the "Toy Story" trilogy, as the voice of Buzz Lightyear, and "The Santa Clause" franchise. He is a native of the Detroit area and has a long-standing love affair with automobiles.

Allen has an extensive car collection, including personally designed versions of a 1996 Chevrolet LT5 Impala SS, a 2000 Cadillac DeVille DTSi.

"Everyone knows Tim Allen is a 'car guy' with Michigan roots," said Debbie Crispin, owner, Bill Crispin Chevrolet of Saline, Mich. "What a great voice for Chevrolet."

Allen will debut in the advertising for the all-new Chevrolet Cruze, which will use accolades from the news media and comparisons to competitive cars in the compact segment to introduce the Cruze to the marketplace. These ads will be followed by additional television ads with a large social media component, product integration in relevant shows and events, as well as advertising specific to the features and benefits of the Cruze.

"Tim Allen will be the voice in our Cruze advertising, but the car will be the star," Ewanick said. "Our communication on the Cruze will highlight the car, its features and its competitive advantages."

Advertising will ramp up later this fall, as the Cruze begins arriving in volume at dealerships.

The TV ads were produced by Goodby, Silverstein and Partners and include four :30 second spots.

R R R

lets_go_bills · 09-03-2010, 05:36 PM

I don't think so Tim.

rmnc3r · 09-03-2010, 05:39 PM

If that's the case, I think they'd be better off with Steve Smith as Red Green.

*The_Blur* · 09-03-2010, 07:23 PM

He's got a good voice and a lot of people recognize him. This sort of passive familiarity makes him a good choice in my opinon.

CaniacFan · 09-03-2010, 07:25 PM

Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me?

I guess as long as he doesn't say, "to infinity and beyond"..

Sorry, had to go there..

*The_Blur* · 09-03-2010, 07:28 PM

Quote:

Originally Posted by CaniacFan

Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me?

I guess as long as he doesn't say, "to infinity and beyond"..

Sorry, had to go there..

I'm guessing you didn't hear about Chevrolet's new slogan.

Toasty · 09-03-2010, 07:41 PM

I like it. I think he'll have more widespread familiarity and appeal than Howie.

Tessa · 09-03-2010, 07:45 PM

Quote:

Originally Posted by CaniacFan

Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me?

I guess as long as he doesn't say, "to infinity and beyond"..

Sorry, had to go there..

Maybe they should hire Woody too!

GearHeadPeter · 09-03-2010, 07:46 PM

As long as Tim doesn't drop an I-Beam on the Cruze like he did on the 55 Nomad in his show it will be great.

Skoulikimou · 09-03-2010, 07:58 PM

they should chose James Earl Jones

lets_go_bills · 09-03-2010, 08:20 PM

I know these incidents happened a long time ago but I can't help but look at his arrests for possession of cocaine and DUI. Someone who was DUI as a car company spokesman? Kind of an oxymoron, no?

dannkimmel · 09-03-2010, 08:28 PM

i love this guy hes rate up there with jay leno as a lover of the automobile.
as far as the past goes he payed his debt and is a great role model for those that say people cant change.

let he who has no sin cast the first stone..........

oldfriend · 09-03-2010, 08:31 PM

Quote:

Originally Posted by rmnc3r

If that's the case, I think they'd be better off with Steve Smith as Red Green.

I would love to have the voice of AL GORE yes that one , on the ads for the CAMARO !!!!

*mlee* · 09-03-2010, 08:36 PM

Great Choice...

mxkx250 · 09-03-2010, 09:08 PM

We can't forget his affiliation with Saleen Mustangs.

2010 SSRS · 09-03-2010, 09:18 PM

they should have had OZZY do it.

R Kern · 09-03-2010, 09:26 PM

Quote:

Originally Posted by 2010 SSRS

they should have had OZZY do it.

Now you're talkin'! Heavy Metal Chevy Meanderings

Sax1031 · 09-03-2010, 09:45 PM

I like Tim.

Especially since he really is a car guy.

lets_go_bills · 09-03-2010, 09:56 PM

I wouldn't mind Morgan Freeman.

I like Dennis Haysbert and James Earl Jones, but they've already got gigs with Allstate and Verizon, respectively.

mjds · 09-03-2010, 10:50 PM

I like it he would be good for it i can just see him making the grunts while driving the car and there is him saying in his head "woah blah blah stats blah stats wow" then gets out and then some ones says "herd you got the new v6 camro pretty cool eh" and then he would be like "AROOOOOOHHHH!?!?!?!?!?" cut commercial, if my tv explored after that too i would be fine with it.

OUTATIME · 09-04-2010, 12:09 AM

Quote:

Originally Posted by lets_go_bills

I don't think so Tim.

Then, Al, I'm sure your mom's voice can get everyone's attention.

Kycamaross · 09-04-2010, 12:46 AM

Quote:

Originally Posted by Skoulikimou

they should chose James Earl Jones

I vote for this

I can see that one. "It is your destiny" Crap nevermind, probably not, they would have to pay millions in royalties to George Lucas. Ok, Still get James Earl Jones, but no Star Wars references!!

Sterling · 09-04-2010, 12:54 AM

I think Tim Allen is a good choice...

v6sonoma · 09-04-2010, 01:55 AM

MORE POWER! Arg! Arg! Arg!

heRS · 09-04-2010, 02:20 AM

I think Tim Allen is a great fit. He's very congenial and has a way of capturing your attention to see what he's going to screw up next.

09-03-2010, 07:23 PM	#4
The_Blur Moderator, USN Drives: 2000 Firebird Formula NHRA SE Join Date: Nov 2007 Location: Officer Candidate School Posts: 12,712	He's got a good voice and a lot of people recognize him. This sort of passive familiarity makes him a good choice in my opinon. __________________ Get a good deal on your purchase. Read this. 117:123 RESPECT ALL CARS. LOVE YOUR OWN. newborn gifts

09-03-2010, 07:46 PM	#9
GearHeadPeter US Navy Vet Drives: 2011 2LT/RS, 65 Mustang GT Fastback Join Date: Oct 2009 Location: Gilbert, AZ Posts: 1,300	As long as Tim doesn't drop an I-Beam on the Cruze like he did on the 55 Nomad in his show it will be great. __________________ 2011 - 2LT/RS - RY, A6, Gray Interior - Team LLT: Lloyds Premium Ebony Camaro RS floor mats, Empire Billet Camaro Black sill plates, AAC: LED footwell & interior lighting, Rear Courtesy Lights, LED side markers/turn signals, Plasma P13W DRl bulbs, 4 LED Blue spotlight in Glove Box, CarID Exhaust trim rings, Formula 1 Pinnacle Series tint, Roto-Fab Yellow CAI & Fuse cover, Technostalgia Afterburner LED taillights, EmblemPros custom V6 hydrocoated carbon fiber/RY engine cover, Pfadt Sport sway bars, ACE Custom Steering Wheel, Ofer's Backup Camera, and Brembo brake conversion.

09-03-2010, 08:36 PM	#14
mlee H-Town Camaro Club Drives: Number Twenty-Three Join Date: Oct 2008 Location: Conroe, TX Posts: 18,735 View My Garage	Great Choice... __________________ .

09-03-2010, 09:18 PM	#16
2010 SSRS R.I.P. jesserayjames Drives: 2010 IOM 2SSRS Join Date: May 2009 Location: Warwick,RI Posts: 111,877 View My Garage	they should have had OZZY do it. __________________ Jannetty Racing JRE Street Package

09-04-2010, 12:54 AM	#23
Sterling Drives: 2010 Camaro 1LT/RS M6 Join Date: Nov 2007 Location: Fairhaven, MA Posts: 5,910 View My Garage	I think Tim Allen is a good choice... __________________ Trifecta tune, Vararam Intake, VMAX throttle body and manifold insulator, RxPerformance Catch Can, , MRT v1.0 and Louvers, Barton shifter, BMR strut tower brace, RED dome light and Plasma LED DRL's, fieldgoal00's Halo 1 harness, hood spears/side stripes, rain guards, custom bowtie, Team LLT badges, headlight and foglight covers, taillight and side marker covers, backup light covers, WeatherTech floormats

09-03-2010, 05:36 PM	#2
lets_go_bills Drives: 2011 Camaro 2LT/RS CGM M6 Join Date: Jul 2010 Location: Ontario Posts: 815	I don't think so Tim.

09-03-2010, 05:39 PM	#3
rmnc3r Drives: me up the wall. Join Date: Dec 2009 Location: Lakewood, CA Posts: 472	If that's the case, I think they'd be better off with Steve Smith as Red Green.

09-03-2010, 07:25 PM	#5
CaniacFan Drives: '10 2SS/RS CGM #75,288 Join Date: Aug 2009 Location: Wake Forest, NC Posts: 3,962	Hmmmmmm.. Tim Allen or Howie Long. Are you kidding me? I guess as long as he doesn't say, "to infinity and beyond".. Sorry, had to go there..

09-03-2010, 07:41 PM	#7
Toasty Custom User Title :D Drives: 2011 Summit White 2LT/RS Join Date: Dec 2009 Location: Bolingbrook, IL Posts: 1,940	I like it. I think he'll have more widespread familiarity and appeal than Howie.

09-03-2010, 07:58 PM	#10
Skoulikimou Drives: Camaro SS LS3 2010 Join Date: Jan 2010 Location: kuwait Posts: 120 View My Garage	they should chose James Earl Jones

09-03-2010, 08:20 PM	#11
lets_go_bills Drives: 2011 Camaro 2LT/RS CGM M6 Join Date: Jul 2010 Location: Ontario Posts: 815	I know these incidents happened a long time ago but I can't help but look at his arrests for possession of cocaine and DUI. Someone who was DUI as a car company spokesman? Kind of an oxymoron, no?

09-03-2010, 08:28 PM	#12
dannkimmel Drives: 1lt,rjt,m6 &2004 harley Join Date: Jul 2009 Location: kendall ny Posts: 96	i love this guy hes rate up there with jay leno as a lover of the automobile. as far as the past goes he payed his debt and is a great role model for those that say people cant change. let he who has no sin cast the first stone..........

09-03-2010, 09:08 PM	#15
mxkx250 Drives: 12 ZL1, 98 Camaro SS, 67 RS/SS Join Date: Mar 2008 Location: Morgantown, WV Posts: 303 View My Garage	We can't forget his affiliation with Saleen Mustangs.

09-03-2010, 09:45 PM	#18
Sax1031 Drives: 2000 Mustang GT Join Date: Jul 2009 Location: Elgin,SC Posts: 2,709	I like Tim. Especially since he really is a car guy.

09-03-2010, 09:56 PM	#19
lets_go_bills Drives: 2011 Camaro 2LT/RS CGM M6 Join Date: Jul 2010 Location: Ontario Posts: 815	I wouldn't mind Morgan Freeman. I like Dennis Haysbert and James Earl Jones, but they've already got gigs with Allstate and Verizon, respectively.

09-03-2010, 10:50 PM	#20
mjds Drives: anything with wheels Join Date: Mar 2010 Location: Oshawa Ontario Posts: 25	I like it he would be good for it i can just see him making the grunts while driving the car and there is him saying in his head "woah blah blah stats blah stats wow" then gets out and then some ones says "herd you got the new v6 camro pretty cool eh" and then he would be like "AROOOOOOHHHH!?!?!?!?!?" cut commercial, if my tv explored after that too i would be fine with it.

09-04-2010, 01:55 AM	#24
v6sonoma Drives: 2010 SS RS Join Date: Jun 2009 Location: Providence, RI Posts: 7,461 View My Garage	MORE POWER! Arg! Arg! Arg! __________________ Mods: BBK Intake, BBK LT's and High Flow Cats, Corsa Cat-back exhaust, Hurst short throw shifter, SLP skip-shift eliminator. 7/1/09 Placed order for IOM/IO int/ SS/RS 6M 9/26/09 Took delivery!

09-04-2010, 02:20 AM	#25
heRS Drives: IBM 2010 2LT RS M6 Join Date: Jul 2010 Location: Spokane, WA Posts: 5,703 View My Garage	I think Tim Allen is a great fit. He's very congenial and has a way of capturing your attention to see what he's going to screw up next. __________________ Tori click the sig pic to view my build thread

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