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Old 12-06-2010, 11:45 AM   #1
1bad65
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What does LT stand for?

I know SS stands for Super Sport, but what does LT and LS stand for, if anything? I noticed Chevy uses LT on other cars besides the Camaro as well.
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Old 12-06-2010, 11:46 AM   #2
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LT= Luxury Touring. LS= Luxury Sport
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Old 12-06-2010, 11:52 AM   #3
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This was the best explanation I could find.
http://ask.cars.com/2007/11/chevrolet-lt-tr.html


LT is a trim level found across the Chevrolet lineup on its cars, trucks and SUVs. LT isn't an acronym for something like “Luxury Touring” on newer models. According to a Chevrolet representative, it’s simply a code for higher-optioned trim designations. LT trims commonly have features and pricing that rank in between the base LS models and the higher-end LTZ, Sport or SS models. Some cars have two, three or even four levels of LT, named 1LT, 2LT, 3LT and 4LT, with each package having progressively more features.
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Old 12-06-2010, 11:59 AM   #4
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I wish that L did stand for luxury...
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Old 12-06-2010, 12:10 PM   #5
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I beg to differ. LT = Luxury Touring and originally replaced the SS (RPO z27) in 1973. I do agree that it is now a one up trim level across the board.
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Old 12-06-2010, 12:11 PM   #6
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Old 12-06-2010, 12:15 PM   #7
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Yea, I bought a new Camaro LT (Cam #2) in 1977. It stood for Luxury Touring back then. It had power windows, power steering, rear window defog, and cruise control. You couldn't get cruise control on a stick back then. I'm enjoying my 2011 stick and cruise. My favorite option this week though is the heated seats.
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Old 12-06-2010, 12:25 PM   #8
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I guess luxury touring makes some sense, however ls = luxury sport doesn't really seem to.

I wish car companies actually had meanings behind trim designations that make sense. My old Nissan had 3 trims, SE, GXE, and GLE. Se meant sports edition, okay I get that. But gxe and gle? WTF
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Old 12-06-2010, 01:06 PM   #9
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They're just picking some heritage designation for a mid-trim version of a car out of their history. As far as luxury is concerned, it's all relative. Think of what even Rolls Royce offered back when the LT designation was new. Maybe they had heated leather seats, but back-up sensors? Automatic HID headlights? Six way power seats? PDIM? HUD? Voice commands for music, navigation directions, accidents, and phone calls? To say nothing of having 300+ hp V6 engines with more than one horsepower per cubic inch that goes 0-60 in six seconds or less but still gets 29-30 mpg on the highway?

Sure, the luxury goal posts were moved over the decades, but as far as I'm concerned this is luxury, my friends.
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Old 12-06-2010, 01:09 PM   #10
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Quote:
Originally Posted by f5journal View Post
I beg to differ. LT = Luxury Touring and originally replaced the SS (RPO z27) in 1973. I do agree that it is now a one up trim level across the board.
Exactly. Why wasn't this the last post in the thread? Read the Ad; the case is closed.
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Old 12-06-2010, 01:09 PM   #11
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None of the trim designations really stand for anything anymore (aside from SS and RS). For example, the top trim level on most Chevrolets is LTZ.
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Old 12-06-2010, 01:52 PM   #12
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I asked the same question once (it wasnt exactly what does the lt stand for but you get my point) and I was told that the company chose's trim model names by how much publicity (not sure if thats the right word to use) that the trim's name gets.

Like basically they use words that the adverage consumer? would use in like good search I guess is a way to describe it. Sorry im not much help.
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Old 12-06-2010, 02:11 PM   #13
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Quote:
Originally Posted by DarkneSS View Post
I guess luxury touring makes some sense, however ls = luxury sport doesn't really seem to.

I wish car companies actually had meanings behind trim designations that make sense. My old Nissan had 3 trims, SE, GXE, and GLE. Se meant sports edition, okay I get that. But gxe and gle? WTF
My first car was a 1993 Ford Tempo GL. I always imagined the GL always stood for Good Luck (getting there alive).

Back on topic though, it's all marketing anymore. The trim designation doesn't have to mean anything anymore (whether it used to or not) just as long as it serves to differentiate between packages. Chevy just uses LS, LT, LTZ and/or SS as its designation. They could change it tomorrow to initials that actually made sense across the board if they wanted but it would require a good deal of marketing to re-educate customers, so it's just easier to stay with what's familiar.
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Old 12-06-2010, 02:51 PM   #14
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