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Old 03-16-2009, 03:49 AM   #1
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Detriot flexes muscle

Source: http://www.detnews.com/apps/pbcs.dll...TO01/903160373

Detroit flexes muscle: Mustang, Challenger, Camaro face off again
Scott Burgess / The Detroit News
Stoplights will get a lot more interesting this spring.

For the first time in 26 years, the Ford Mustang, Chevrolet Camaro and Dodge Challenger will face off head-to-head-to-head as new models.

General Motors Corp. begins building the 2010 Camaro today at its Oshawa Car Assembly plant in Canada. Ford Motor Co. will start rolling out redesigned 2010 Mustangs from its assembly plant in Flat Rock later this month, and Chrysler LLC's Dodge brand will introduce new retro colors such as B-5 blue for Challengers built at the Brampton Assembly Plant in Ontario.

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The last time these cars were true muscle cars at the same time was in 1974, when "Blazing Saddles" was in theaters, Hank Aaron still trailed Babe Ruth in total home runs at the start of the season and President Richard Nixon was battling the Watergate scandal.

While a dismal year for auto sales has been forecast by industry analysts and manufacturers for 2009, these three vehicles could help Detroit build up the inexpensive sports car segment with new customers who rode the popularity wave of big pickups and SUVs but now want something that's stylish, fun to drive and good with gasoline.

"These are the people who the only thing they put in their pickup bed is a bed liner," said Jim Hall, an analyst at 2953 Analytics in Birmingham. "It may not sound like a lot of buyers, but it's more than you think."

The key to this year's race may not be the big V-8 buyers, who tend to be enthusiasts and loyal to a particular brand, but rather the V-6 customers jumping into a pony car for the first time.

"The real Mopar guy is not going to buy a Mustang and Chevy fans are not driving around in Challengers," said Mike Accavitti, the director of Dodge. "We're fighting for the guys and gals who don't have a brand allegiance."

It's a fight Chevrolet and Ford relish.

"The people we're going for are passionate drivers," said Karen Rafferty, Chevrolet's director of product marketing. In particular, Rafferty said, Chevrolet wants to target women and import sports car buyers such as those driving the Nissan 350Z and Infiniti G35. She said the Camaro will have one competitive advantage over Dodge and Ford: It will have the highest gas mileage.

While final Environmental Protection Agency estimates could be released later today, the Camaro's 3.6-liter V-6 direct injection model is expected to achieve at least 27 miles per gallon on the highway, GM says.

But the new Mustang is only 1 mpg off that mark, said Mike Crowley, marketing manager for Ford's cars.

Last year's spike in gas prices has swayed more buyers into V-6 models, said Allison Revier, the Mustang brand manager, and that will help Ford.

"Younger females make up 50 percent of our V-6 sales," she said. "They don't need a GT (which comes with a V-8) but they like the car's exterior styling."

Additionally, Mustang has a distinct advantage over the Challenger and Camaro because there is a convertible model.

Chevrolet has not announced if it will build a drop-top Camaro, though it has shown a concept version of it. Dodge has ruled out making a convertible.

"Mustang has the luxury of offering two body styles," said Hall, adding that Ford and Chevrolet are in a better position to sell their V-6 models.

"The Challenger has been defined by the V-8 version," he said.

Cars may draw more buyers
Still, all three vehicles could help dealers attract buyers this year.

Ed Kim, director of industry analysis at AutoPacific Inc., a market research firm, said while the overall car market will continue to suffer, the addition of the new Camaro and redesigned Mustang and the first full year of the Challenger will certainly draw more customers to the sport coupe segment. All three vehicles create an emotional connection with buyers, and that's an essential aspect to any car purchase.

"This is a grim time and there's not a rational reason to even go to a dealership," Kim said. "These cars provide an emotional hook that might get people to at least come in and take a look."

Last year, the middle specialty segment, which includes sport coupes, made up 5.2 percent of overall car sales, according to Autodata Corp. That percentage should grow in 2009, Kim said. However, the performance of the segment will fall because of poor U.S. auto sales, which AutoPacific expects to be below 11 million vehicles.

Nevertheless, all three manufacturers say they're ready to rumble with their cross-town rivals in a race for King of the Coupes as they talk up their cars with moxie and verve.

With strong pent-up demand for the Camaro, Chevrolet says it has already sold 14,000 of the fifth-generation muscle car. The model was discontinued in 2002 and reintroduced as a concept vehicle in 2006 at the Detroit auto show.

A similar sales surge was seen last year when Dodge revived the Challenger. Dodge discontinued making the Challenger in 1974, offering only a rebadged Japanese-built Challenger until 1983. When it was introduced last spring, Dodge sold out of its 2008 Challenger SRT8 before launching the full lineup in the summer.

Resurrection poses risks
No one expects the glory days of muscle cars to return. In 1974, the year Dodge ended production of its Challenger, Ford sold 285,864 Mustang IIs, Chevrolet sold 135,780 Camaros and Dodge sold 14,243 Challengers, according to Wards Automotive Yearbook.

Bringing back a muscle car is not without risk. GM attempted to resurrect the Pontiac GTO in 2004 but the car never caught consumers' imagination the way the Challenger did last year or the pending launch of the Camaro has.

Hall attributed this failure to the car never connecting with potential owners.

"The name had no equity with younger buyers and traditional buyers looked at it and said 'no,' " Hall said.

Ford, however, has the largest base of customers and a wide variety of vehicles. It introduced the Mustang in 1964 and has sold 800,000 units since Chevy pulled out of the muscle car game in 2002, Crowley said.

"There is going to be a lot of competition out there," he said. "We don't see this segment having a big decline. The key is to not get into an incentive race or a price war with Chevrolet."

Ford, with a lineup of vehicles that range in price from $21,000 for a base model Mustang to more than $40,000 for a fully loaded Shelby GT500, is ready for the onslaught from Dodge and Chevrolet, said Crowley, who's confident Ford will finish at the top of the sales charts at the end of the year. Ford sold 91,215 Mustangs in 2008.

"We have a steed for every breed," he said.

But Chevrolet has a different outlook.

"We're going to beat Mustang this year," Chevrolet's general manager, Ed Peper, said at the Chicago Auto Show.

Accavitti threw down a different kind of challenge.

"Maybe we should all meet on Telegraph or Woodward," he said. "Just bring your pink slips."
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Old 03-16-2009, 03:55 AM   #2
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Great find!!!
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Old 03-16-2009, 04:08 AM   #3
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nice
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Old 03-16-2009, 06:41 AM   #4
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Nice find! Good to see the rivalry alive and well even at the top. Let the games begin!!!
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Old 03-16-2009, 09:11 AM   #5
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bring your pink slips...
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Read that link that Spike posted, it'll tell you everything you need to know.
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I piss excellence
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Nobody makes CamaroSpike happy. You just disgust him a little less than other people.
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But not all people were born awesome like you, Spike.
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Old 03-16-2009, 09:17 AM   #6
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bring your pink slips...
I think this is a great way to start a new week
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Old 03-16-2009, 09:19 AM   #7
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like this?




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Old 03-16-2009, 09:22 AM   #8
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The best part... confirmation of what everyone already knows...
Quote:
Last year's spike in gas prices has swayed more buyers into V-6 models, said Allison Revier, the Mustang brand manager, and that will help Ford.

"Younger females make up 50 percent of our V-6 sales," she said. "They don't need a GT (which comes with a V-8) but they like the car's exterior styling."
And I bet even that's understated some as daddy buys the car for his daughter so they have "older male" buying the car even though he'll never drive it.

...and I just hit 1500 posts on that lol.
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Old 03-16-2009, 09:50 AM   #9
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cnbc video this morning

http://www.cnbc.com/id/15840232?play...o%7C&par=yahoo
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Old 03-16-2009, 09:58 AM   #10
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cool
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Nobody makes CamaroSpike happy. You just disgust him a little less than other people.

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Read that link that Spike posted, it'll tell you everything you need to know.
Quote:
Originally Posted by WheelmanSS View Post
Post count is truly an accurate measure of how cool someone is on the Internet.
Quote:
Originally Posted by Greg Norris View Post
I piss excellence
and fart awesomeness
Quote:
Originally Posted by BowtieGuy View Post
Nobody makes CamaroSpike happy. You just disgust him a little less than other people.
"You can think I'm wrong, but that's no reason to quit thinking.”
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But not all people were born awesome like you, Spike.
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Old 03-16-2009, 10:01 AM   #11
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Nice find.
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Old 03-16-2009, 10:06 AM   #12
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Great vid.
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Old 03-16-2009, 10:10 AM   #13
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Nice find! I noticed how he said how fast this car went from concept to production. I hope some certain people watch this video. Thanks for the post, I watched a segment on msnbc this morning also. Nice to see the Camaro front and center!

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Old 03-16-2009, 10:19 AM   #14
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Post Any Articles or Videos Related to the Launch (SORP) Here

If you find any articles related to SORP please post em here.

Thanks.

Here's one I found.

Detroit flexes its muscle: Mustang, Challenger, Camaro face off again

Looking for more!
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Old 03-16-2009, 10:24 AM   #15
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V6 rated by EPA to get 29 MPG!
http://www.detnews.com/apps/pbcs.dll...903160390/1148
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Old 03-16-2009, 10:24 AM   #16
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14000 Camaro's purchased! Nice!!
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Old 03-16-2009, 10:27 AM   #17
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Jalopnik.

Chevy Camaro SS Official 0-to-60 Time: 4.7 Seconds
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Old 03-16-2009, 10:27 AM   #18
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Hey guys, this site has been a staple in my life for a while. Considering as I would love to drive my Camaro all the time, I might have to work at a certain point. What will become of this site after we all have our babies? Any new ideas for post delivery threads?
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Old 03-16-2009, 10:28 AM   #19
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Hey guys, this site has been a staple in my life for a while. Considering as I would love to drive my Camaro all the time, I might have to work at a certain point. What will become of this site after we all have our babies? Any new ideas for post delivery threads?
Well, we need to have a birthday thread where everyone posts up a picture of them picking up their baby.
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Old 03-16-2009, 10:29 AM   #20
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like this?




Huh? Was that just super random or did I drink too much yesterday?
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Old 03-16-2009, 10:31 AM   #21
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Nice info man. I cant wait to start seeing some cars
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Old 03-16-2009, 10:53 AM   #22
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GM Fastlane.

It’s Camaro Time!
By Ed Peper
GM North America Vice President, Chevrolet


Quote:
This is a day that literally hundreds of thousands of people have been waiting for - especially me: the first all-new 2010 Chevy Camaro is rolling off the line at GM’s award-winning assembly plant in Oshawa, Ontario.

If you love cars, it doesn’t get much better than this. Chevy has reinvented a classic American sports car for 21st century drivers. Besides Corvette, there is probably no car in Chevy history that carries a prouder legacy than Camaro.

When we announced that Camaro was returning to the Chevy lineup a little over two years ago, it became one of the most highly anticipated vehicle launches of this decade. We’ve heard from more than 800,000 people asking for information about the 2010 Camaro, and 14,000 of them have already placed an order to buy one when they arrive at Chevy dealer showrooms next month.

I know a lot of people think it’s taken too long to bring the all-new Camaro to market, but when you get behind the wheel I guarantee you’ll agree this 21st-century sports car was worth the wait.

The 2010 Camaro is stylish and incredibly fun to drive. The design is very faithful to the original Camaro concept that inspired Hollywood director Michael Bay to make it the hero of “Transformers,” and it also acknowledges the Camaro’s heritage, but the sleek lines and aggressive stance really set the 2010 Camaro apart from its competitors.

Speaking of competitors, the 2010 Camaro has some significant advantages over more traditional rivals like the Ford Mustang and Dodge Challenger. It also competes well against some rather unexpected competitors, like the Nissan 370 Z, Hyundai Genesis Coupe, and BMW 3-Series.

Let’s look specifically at how Camaro stacks up against the venerable Mustang. For starters, the Camaro V6 generates 304 horsepower, while Mustang’s V8 tops out at 315. In terms of fuel efficiency, Camaro wins hands-down - the V6 will achieve 29 miles per gallon on the highway, according to the EPA, five mpg’s or better than Mustang. Camaro also has standard 4-wheel independent suspension that Mustang doesn’t offer. Camaro has 6-speed transmissions across the entire lineup, while you can still get a Mustang with a 5-speed.

The 2010 Camaro features all of the modern amenities that 21st century drivers expect: Bluetooth phone and USB connectivity; a Boston Acoustics audio system; OnStar; and XM satellite radio. And all of these features come wrapped in a very affordable package - the 2010 Camaro’s MSRP starts at $22,995.

Now a 21st century sports car should have 21st century marketing behind it. We know that Camaro buyers are very internet-savvy and they go online to get their information. There are more than 600 Camaro blogs already online, but there’s only one “official” Camaro site and it went live today.

All in, the 2010 Camaro is a budget-friendly sports car that offers great fuel economy without sacrificing performance. It’s already a movie star and it’s also the newest showroom star at Chevrolet, which is GM’s foundational brand.

The 2010 Camaro is the latest example of how we are reinventing the Chevy brand and the automobile for today’s consumers. It joins the Silverado Hybrid - the most fuel-efficient full-size pickup you can buy - and later this summer, the all-new 2010 Equinox crossover, which will achieve best-in-class 30-mile-per-gallon fuel economy.

Okay, I’ll take my foot off the gas pedal - for now.

It’s Camaro time!


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Old 03-16-2009, 10:54 AM   #23
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I think the site will only get better. You will have everyone showing pictures at first. Then we start moving to mods and times.

Camaro5 will live a very long time.
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Old 03-16-2009, 10:57 AM   #24
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Huh? Was that just super random or did I drink too much yesterday?
Makes perfect sense to me. You must be out of it.....or maybe you missed Spike's post above?
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Old 03-16-2009, 11:08 AM   #25
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Makes perfect sense to me. You must be out of it.....or maybe you missed Spike's post above?
I thought the pink slip joke was hilarious
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